What do audience data & your diet have in common? 🤔

Here's The Latest from the marketing, business, and tech world...

Wanna see me on the Web? Click here. YouTube Ad Extensions, California's Net Neutrality, and Data "Nutrition" Labels...This Is the Latest! Happy Thursday, Sunshine! Big updates and a bit of scandal are in the air of the business & marketing world right now. My girl, Shonda, would be mighty proud. 😎 Here's The Latest... YouTube Ads Are About to Give Vidyard & Wistia Some Competition Until now, marketers' best options for capturing leads off video were platforms like Vidyard or Wistia, but with the new extensions announced by YouTube, ads on their videos will allow for more direct action & deeper engagement than ever before. Here's the scoop. California's Taking on the Feds Over Net Neutrality Despite its federal repeal last year, many are still fighting to keep net neutrality alive. This week, the state of California (that lovable tech hub) passed its own law to keep it in place, but it won't last long if the government has anything to say about it. Tell Me More.  Data's Getting a "Nutrition" Label of Its Own! Just like many of us check food labels to decide what to eat, marketers may soon be able to check out data transparency labels to help them make better decisions about who they advertise and work with. Here's what's in the works.  ... More Music to Your Ears: How to Survive When School is Back in Session [MarketHer Ep. 47] "Conversational Email Copywriting" with Stephanie Casstevens (Content Lab, Ep. 11) Save The Date: Better Your Connecticut Business! On Wednesday, 10/17, Join the Connecticut BBB and five speakers from IMPACT for the Better Business Summit! Get your tickets. Boom! You're all caught up. Are you excited about YouTube's new extensions? Will California's law hold up? Hit reply and let me know your thoughts! (Or if you have any on The Latest overall, send those over too.😀)  Remember, if you got this from a friend and haven't subscribed yet, join the fun here.  Talk soon,  Ramona Sukhraj Head of Editorial Content @ramonasukhraj Share the Awesomeness.    I'm not interested at this time Sent by IMPACT, 8 Fairfield Boulevard, Suite 107, Wallingford, CT