What Happens with SEO When You Change a Website Domain, You Can Put Events in Facebook Stories Now, & Why Point Pricing Is the Best... This Is THE LATEST!

There are perks to being a subscriber of THE LATEST...

See what I mean?

Anyway, typically a flawless transition to the rest of THE LATEST would live here, but I'm too excited right now (for obvious reasons), so, here's what you need to know -- there are three insightful, actionable articles below you need to read. There are also a handful of expert resources and learning opportunities you need to put your peepers on.

So, without further ado...

🚨 Here Are the SEO Implications of What Happens When You Change Domain Name (+ Real World Example)

One of the most complicated pieces of a website redesign project is SEO -- the worst case scenario being that the launch of a new website results in a nose-dive in organic traffic. Now, imagine if you're planning to switch to a new domain, or that you need to merge two or more brands under a single URL. Yikes! Learn what your domain name change plan needs to include, and see the real-world results of a brand merge we executed for David Meerman Scott's new website.

🎉 Facebook Now Allows Events in Stories (Rejoice, Social Media Marketers!)

Facebook is testing a new feature that allows users to share events within stories, opening up new opportunities for event marketers. Historically, stories have not gained as much traction on Facebook as they have on other platforms like Snapchat and Instagram -- this update has the potential to change that. Here is everything you need to know about Facebook event promotion in stories -- including who is (and isn't) able to take part in the testing of this feature.

😍 Point Pricing Is a Phenomenal Value-Based Pricing Model That Puts Your Customers First

If you've ever worked with a services-based business or professional -- whether that be a lawyer or a marketing agency -- you know that billable-hour pricing models are the absolute worst. We 100% agree, which is why we're huge fans of point pricing models for ourselves and other service-oriented organizations. Point pricing not only puts more focus on the value you're providing, it also puts the needs of your customer first. In this article, IMPACT Client Success Manager Dia Vavruska shares what point pricing is and how it works.

⏳ Throwback Thursday

Earlier this week, IMPACT Client Success Specialist Myriah Anderson received this message on LinkedIn...

Be like Ravi. Read Video for Sales. It won't take you long to realize Myriah is basically the queen of creating sales videos that are proven to shorten the length of a sales cycle.

Also, hide your cocktails and beer! On this day in 1919, Prohibition became the law of the land with the ratification of the 18th Amendment. 🍸

📅 Save the Date

TODAY, join our own IMPACT Client Success Specialist Myriah Anderson LIVE during Sales Hackers' Accelerating Sales with Video: Lessons Learned from Those Seeing Success -- there are still a few spots are available, so snag yours now!

In Chicago? Ready to win at social media? Join the Chicago HUG on Wednesday, January 23, at 6 p.m. as Dan Gingiss, speaker and author of Winning at Social Customer Care, shares how to identify what will get shared on social media. Register for this Chicago HUG meet up today.
How do you create brand loyalists out of your current customer base? On Thursday, January 24, Will Harris of Real Thread will show you in this interactive webinar. You'll learn how to retain your customers and what you need to do from first-touch to signed contract (and beyond) to transform those customers into lifelong brand loyalists. Register for this webinar today.

OK, everybody. If you haven't already watched our video, go back and do that. If you have, I would like to present you with the highest of fives.

Later squares!