[THE LATEST] 👋 What your 2020 website strategy must include, must-know MarTech trends for 2020, and holiday gifts for digital marketers

Here's THE LATEST from the marketing, business, and tech world...

What your 2020 website strategy must include, must-know MarTech trends for 2020, and holiday gifts for digital marketers ...this is THE LATEST! 🔥 Jump right into the good stuff Supercharge your site: Here are the 5 things your website strategy absolutely must include next year What's coming: There are 3 essential MarTech (marketing technology) trends you need to know for 2020 Gonna find out who's naughty and nice: 11 hand-picked gifts for the digital marketers in your life 💥 Guarantee better results in 2020. Get on the path to inbound success fast, without a long-term commitment with IMPACT's brand new, six-week Fast Start Program.  So, as you may or may not already know, yours truly is going to be a keynote speaker at next year's Digital Sales & Marketing World: Emotionally, I'm torn between excitement and... well, dry heaving.  But it's time for y'all to get excited. Yes, Marcus, Ramon Ray, and I will be there, but we won't be alone... Starting today at 1:30 p.m. Eastern, we will be making another round of exciting speaker announcements for DSMW!  Want to stay in the know about who will be headlining our can't-miss digital sales and marketing event? Of course you do!  Follow DSMW on Twitter, Facebook, and Instagram, and you'll be the first to know who our DSMW rockstars are going to be.  And now, here's THE LATEST... 👉 Your 2020 website strategy must include these 5 things to drive more traffic, leads, and sales (7-minute read) Are you looking to improve your business website — possibly even completely redesigning it — in 2020? If so, where the heck do you even start? There are so many moving parts on a website, it can be difficult to know what you should look at first or even how to begin planning out your strategy without breaking what you already have. In this article from IMPACT Director of Website Strategy and Design Stacy Willis, you'll get the inside scoop on the five essential elements of successful 2020 website strategy, so you can drive more traffic, leads, and sales. 💬 You asked, we answered What are self-configuration tools and why do I need them on my website in 2020? Our product and service pricing is really complicated; how do we write a pricing page? 👉 3 major MarTech trends you need to know for 2020 (9-minute read) It's official. We cannot keep up with how fast marketing and sales technology are growing. New tools pop up daily. Established tools are changing and updating so fast that as soon as you feel like you've mastered them, you're smacked right back into learning mode. In all honesty, we think it's all a conspiracy to make these tool reviews go out-of-date as fast as possible. In this comprehensive overview, IMPACT front-end developer Morgan VanDerLeest cuts through the noise and shares the three most essential MarTech trends you need to understand going into 2020. 💬 You asked, we answered What are the best tools for maximizing team efficiency? What are the best free tools for marketers looking to level-up? 🚨 Are you making completely avoidable mistakes with your agency? The journey to growing an agency isn't a smooth one, but you don't have to go it alone. Sure, mistakes will always be made but rather than learning the hard way, you can prepare by by learning from those who've gone before you. Join IMPACT CEO Bob Ruffolo and Growit Group's Clodagh Higgins to learn the 7 biggest mistakes Bob made in growing IMPACT and how you can avoid them. Save your seat for the webinar which is THIS Thursday, December 19 at 2:00pm ET. 👉 Finally, here are 11 hand-picked holiday gifts for the digital marketers in your life (4-minute read) With the season of giving in full swing, we did a little soul searching with our team to compile this list of 15 must-have gifts for the digital marketers in your life. Now, this list may not deliver the big results you're looking for, but they will surely help the digital marketers on your team get inspired, motivated, and equipped to get these things on their own. Now, without further ado, here is IMPACT Head of Editorial Ramona Sukhraj's roundup of the 11 essential gifts you need to consider for the digital marketers in your life. 💬 You asked, we answered What are the best digital marketing podcasts to listen to while working out? What are the best sales podcasts I should be listening to in 2020? 🎧 Latest shows and podcasts Academic writing vs human content marketing writing (Content Lab) NEW🔥 Podcasting to publish a book in 6 steps (Inbound Success) NEW🔥 Dealing with the end of year lull, original source drill-downs, and product updates galore (Hubcast) NEW🔥 The ultimate YouTube business strategy (Film School for Marketers)  The anti-productivity mindset: How doing less can be doing more (Creator's Block) 📅  Upcoming events December 19: 7 mistakes to avoid when building an agency (online webinar) April 5-7: Digital Sales & Marketing World 2020 (Hartford, Connecticut) What I'm reading right now Finally, here are the long forms, news items, and articles that have caught my eye going into this week: We live and die by attribution and measurement, but marketers are currently struggling to navigate in a cross-device world. I am endlessly fascinated by the CMO role, and here is yet another entry on how CMOs need new responsibilities, not new titles. Love 'em or hate 'em, Facebook has four of the five most downloaded apps of the year.  Later, taters. 🍠 Liz Moorehead Director of Web and Interactive Content @naptownpint I'm not interested at this time Sent with 💙 by IMPACT  470 James Street, Suite 10, New Haven, CT