[THE LATEST] Most common digital marketer problems (and how to solve them), what a best-in-class virtual events team looks like, and how to use HubSpot with your WordPress website

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Most common digital marketer problems (and how to solve them), what a best-in-class virtual events team looks like, and how to use HubSpot with your WordPress website ...this is THE LATEST! 🔥 Hot off the presses Make your life easier: The 4 most annoying problems digital marketers face (and how to fix them) A very specific set of skills... and people: Here's what a best-in-class virtual events team looks like (with role recommendations and examples) Powerful tutorial: How to use the HubSpot plugin on your WordPress website, including step-by-step instructions 🎤 Social distancing doesn't have to stop your event. Now is the time to go virtual. Let our experts help guide you through shifting your in-person event strategy to host industry-leading virtual events that drive sales, engage customers, and build your community. Learn more about our virtual event strategy service. I remember the first time I heard Marcus Sheridan talk about how reflex-quick so many people are to say they're "different" as a means to "prove" that They Ask, You Answer won't work for them, their company, their industry, etc. In that moment, my whole world view shifted.  Suddenly, everywhere I went, I saw people using that "unique snowflake escape hatch" routine as a deflector shield to new ideas or suggested methods, even in the face of certain failure. Sometimes I even caught myself doing it. Ick. But today, I realized something. There is one thing every single one of us has in common with each other — and our ideal buyers. We all have problems. Are these problems unique to our circumstances, role, company, or industry? Heck yes! For example, content managers have their own problems, which are different from digital marketer problems, and so on. Or, if you're like me, you have one specific problem named Brian, who likes to toy with your emotions by putting punctuation outside an end quotation mark (like some sort of monster), which results in editorial exchanges like this: Like Happy Fun Ball, do not taunt me. 😒 Still, the fact remains that we all have problems. Lots of problems. Problems we are desperate to solve. Or (even better), problems we want to lay at the feet of someone else and say, "For the love of all that is holy, fix this mess for me. Tell me what to do!" That's why "problems" is one of what we call The Big 5 — the five content topics that are proven to drive traffic, leads, and sales more than any other content topic out there.  Because, no matter what industry you're in or what your company sells, if you can focus like a laser on solving the most pressing problems of your ideal buyers in your content better than anyone else out there, you will be unstoppable. There will be no goal you can't crush. And now, here's THE LATEST...  👉 "What are the most common problems all digital marketers face, and how do we solve them?" (6-minute read) With all of the constant updates and changes to best practices, digital marketers seem to always have a slew of new challenges to overcome. Like waves in the ocean against an inexperienced surfer, they just keep slamming into you one after another, over and over again. But you're not alone. The problems you're experiencing are not unique to you and your organization, these are shared issues many digital marketers face. In this article from IMPACT Lead Content Marketing Trainer Kevin Phillips, you'll learn the four most annoying and persistent problems all digital marketers face, as well as the precise solutions you need to overcome them with ease. 💬 You asked, we answered How do I put together a digital marketing strategy that actually works? Do you have a fool-proof marketing content calendar we can use? 👉 "We want to put on great virtual events, but who should be on our team? What are the must-have roles we need to fill to be successful?" (10-minute read) Currently, our director of community and events, Stephanie Baiocchi, has seven different virtual events on her work calendar to attend. That's because many companies are jumping on the virtual event bandwagon. Moreover, most are doing these virtual events for the first time — so they're not necessarily prepared to do them well. This includes not having the team necessary to run such an event without a hitch. In this jam-packed, battle-tested article, Stephanie shares the exact roles you need to have built out to throw a fantastic virtual event, along with exclusive insights from other industry insiders. 💬 You asked, we answered We need help with our virtual event strategy — can IMPACT do anything to support us? What did IMPACT learn from hosting a wildly successful, 3,000-person virtual event that was planned in only three weeks? 👉 "What does the HubSpot for WordPress plugin do, and how can we use it on our WordPress website?" (5-minute read) Toward the end of 2013, WordPress and HubSpot met, fell in love, and produced a beautiful, bouncing baby integration/plugin called "HubSpot – CRM, Email Marketing, Live Chat, Forms & Analytics." Amazing name, right? Really rolls off the tongue. But is this plugin worth installing on your WordPress-powered business website? If so, how do you do it? In this article from one of my favorite humans, IMPACT developer Daniel Escardo, discover what the HubSpot for WordPress plugin is, how it can help you supercharge your business website, and how to start using it right now. 💬 You asked, we answered  HubSpot vs WordPress: Which is better for our business website? Why are 75% of the websites you build on HubSpot? 🎧 Latest shows and podcasts NEW: The Content Playground strategy (Inbound Success) Video and production tips from hosting our first virtual event (Film School for Marketers) How I wrote a blog in under 24 hours (Content Lab)  The Flywheel with Tammy Duggan-Herd (Hubcast)  🌶️ Hot topics in Elite IMPACT Elite is our exclusive Facebook group for the brightest minds in digital sales and marketing. Here's the discussion that's caught my eye: Samantha is looking for some restaurant marketers who have experience connecting Toast POS with Google Analytics to track revenue. Need some insight!  📆 Marketing events you need to know May 21: Join IMPACT for this virtual New Haven HUG, during which you'll learn everything you need to know about HubSpot's crazy powerful campaigns tool. You don't need to be from New Haven to attend! May 28: Join IMPACT for this virtual Boston HUG on the ultimate guide for producing great videos for sales and marketing. You don't need to be from Boston to attend!  June 11: I will be joining friend of IMPACT Franco Valentino as a cohost of a FREE live "website surgery" webinar hosted by SEMrush, and I hold nothing back when it comes to content critiques of websites! (Psst! If you missed the first one I did with SEMrush, you can watch the replay!)  🚀 Weeklong nonsense With everything going on in the world, you now get nonsense in every single issue of THE LATEST...  This was an actual Craigslist post from five years ago, but I only discovered it today — and I laughed at it for about 10 minutes straight. It was a simpler time back then. View the full size if that text is too itty-bitty for you. Have a great week! Liz "Let's Steal the Declaration of Independence" Moorehead Editorial Director @naptownpint Manage Preferences | Unsubscribe Sent with 💙 by IMPACT  470 James Street, Suite 10, New Haven, CT