Inbound marketing mistakes that will cost you in 2021, Video Sales & Marketing World agenda for content managers and videographers, and Google My Business listing hijackings on the rise ...this is THE LATEST!
🗞️ Extra, extra! Read all about it!
⚠️ We're less than a week from Video Sales & Marketing World, our exclusive, virtual event for digital marketers, business leaders, sales pros, and vidoegraphers! Do you have your tickets yet? Use promo code "VIDEOS" to get your ticket for only $45 (more than 50% off the standard ticket price!)
Me from a year ago would be baffled by me today.
I've spent the past three nights with IMPACT Director of Video Production Alex Winter at IMPACT HQ in New Haven having a total freaking blast filming creative segments and inspiring talks for next week's Video Sales & Marketing World...
Uh, let's just say we definitely pushed the creative limits further than we have before. You won't want to miss it. Either because it will be an amazing virtual event experience unlike any other... or um, you'll at least want to be able to say you were there the moment "Liz went over the edge."
Anyway, almost exactly this time one year ago, I was actively a fugitive hiding from Alex. Or, more specifically, I was hiding from his camera. Now, here I am... heading up our video program with Alex and filming at least three videos a week.
That's why I'm so excited about my talk on day one of #VSMW2020:
This was probably one of the most scary talks I've ever put together, because it's a topic that required me to go back to a memory I did not want to revisit. But after we wrapped filming on my talk tonight, I'll say it's probably one of the ones I'm the most proud of.
After one very traumatic video incident two years ago that left me devastated, I decided that video simply wasn't for me and no one would change my mind.
I was genuinely convinced there was something wrong with me, and I would never, ever be the person who had that special something that would allow me to feel comfortable in front of the camera.
What changed? Well, I'm going to be that annoying as heck gal and say you'll have to tune in and find out.
For now, however, I'll leave you with this. When it comes to content creation — both written and video — I've noticed so many of us spend a lot of time telling ourselves we can't do something before we even start. And almost every single time, we are completely wrong. Myself included.
But the moment we stop putting ourselves down and making choices from a place of fear, desperately clinging to what's safe... well, it's amazing what's possible.
👉 7 most common and costly inbound marketing mistakes you can't afford to make in 2021 (8-minute read)
Inbound marketing can be incredibly powerful for businesses who take the time and make the effort to get it right. Still, even those with the best intentions will accidentally stray off the path by making small missteps here and there. The key with mistakes, however, is that you learn from them. Which is why you're in for a big treat as you start looking ahead to next year. In this article from IMPACT Content Trainer Kevin Phillips, you'll get the inside scoop on the seven most costly inbound marketing mistakes you need to avoid like the plague next year, if you want to see big results.
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👉 Video Sales & Marketing World agenda for content managers and videographers (6-minute read)
Even with all of its clear benefits, many businesses resisted making the change to really embrace video in their digital sales and marketing, for a wide variety of reasons — discomfort in front of the camera, perceived high costs to get started, and so on. But thanks to COVID-19, it now suddenly seems everybody is on the same page that video is important and indispensable. If you're a content manager or videographer, IMPACT Community and Events Manager Connor DeLaney has done all of the heavy lifting for you by putting together this custom agenda for next week's Video Sales & Marketing World.
📚 Related reads and resources:
👉 Google My Business listing hijackings are on the rise, and here's what you need to know (2-minute read)
On top of having to adapt to this "new way of life" (thanks, COVID-19), businesses are now having to deal with the growing problem of Google My Business listings phishing. Getting your GMB listing hijacked can be a headache for any business, but even more detrimental for the small businesses that are already facing challenges. And, unfortunately, this problem isnot going away. And in this article from IMPACT Web Project Manager Melanie Moore, you'll learn everything you need to know about this problematic trend of hijacked GMB listings.
📚 Related reads and resources:
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