It's not about you

If your website is all about you and not your buyers, you're making a costly website mistake! Thankfully, you can solve it.

I'm excited to be gracing your inbox every Tuesday with the all-new revamp of THE LATEST that Liz introduced you to yesterday! I'm looking forward to getting to know you all, but don't worry I won't make this all about me. I mean don't you just hate it when people just talk about themselves, on and on and on? In fact, you'd be surprised at how many businesses keep making that mistake. If you had a chance to check out Liz at the Website Optimization Summit today, you know that there are still so many businesses who can't seem to stop making their websites all about them and NOT their buyer. If you didn't get a chance to see her takeaway-packed opening keynote, you can check it out with a 14-day free trial of IMPACT+ Pro! Watch the Website Optimization Summit On-Demand Content Highlights  How much does a website redesign cost in 2021? (9-minute read)   Your website is the most important sales and marketing tool you have, and the number 1 thing your prospects will explore before making a purchase. In today's world, if your website isn't competitive, you'll be left behind. But, so many businesses still don't understand what kind of investment they should make in their website. IMPACT's Vin Gaeta answers this question once and for all in this resource filled article.   📚 Related reads and resources: What is a good landing page conversion rate? FREE IMPACT+ course: Inbound lead generation & conversion optimization Is They Ask, You Answer a good long term business plan? (5-minute read)   Since Marcus Sheridan first introduced us to They Ask, You Answer, it's become gospel to thousands of businesses. However, as sales and marketing professionals are excited to first implement this methodology, one question inevitably comes up: "Can we keep up this level of content product long-term?" IMPACT Revenue Editor John Becker provides the answer to this question and more in this in-depth interview with Marcus Sheridan.   📚 Related reads and resources: 10 best content manager qualities to look out for in 2021 FREE IMPACT+ course: Digital sales and marketing framework for today's modern buyer Trending conversations in IMPACT+ The IMPACT+ community is buzzing with great conversations! Head to IMPACT+ to join this trending post started by Pro member Adam Stahl! Featured Course: Crafting the "Selling 7" Videos That Convert with Will Schultz Video is a powerful sales tool when leveraged properly. This course will teach you how to master your own Selling Seven video strategy so you can shorten sales cycles and close deals faster. Start Will's Course Now Not a pro member? Start your 14-day free trial Well, that's all for this Tuesday folks! If you have any feedback or suggestions as we continue on this new journey of THE LATEST, reach out to me any time. Kristen Pecka Director of Demand Generation,  kharold@impactplus.com P.S. You might thinking, "why isn't Liz writing THE LATEST every day?" In order to make THE LATEST as valuable and jam packed with information for you as possible, we've recently made some changes and included a few new faces! IMPACT teaches business leaders how to build high-performing teams that achieve extraordinary digital sales and marketing results through coaching, online training, and in-person experiences. We look forward to joining you on your journey to becoming a hero for your own company at impactplus.com. Creating heroes, growing businesses, changing lives. Sent with 💙 by IMPACT  IMPACT, 470 James Street, Suite 10, New Haven, CT Unsubscribe Manage preferences