Sometimes you can do your best and still fall flat on your face. Much like I did back in August of 2019 and again this past weekend.

I was helping my mom vacuum our pool as we opened it for the season and told her to take a picture as I proudly balanced an arabesque(ish) on the edge of the pool.

I know what you're thinking: SPLASH.

But surprisingly, I did not fall into the water!

I actually flipped back, fell over the pool fence, and thudded onto the solid ground about 3 feet below...taking the fence with me.

Not pictured: me flat on the ground laughing

You're probably saying to yourself "yeah, Stephanie, I know even when you fall you have to get back up."

But that's not the point of my story. The point this time is it's almost pool season! At least for those of us in areas where the seasons are actually different. And I'm just very happy about that.

I hope you get outside this weekend but before you wrap up your Friday, here's THE LATEST.

Commiserate and share a time you "fell" in IMPACT+

And now, here's THE LATEST...

13 great examples of comparison blog articles (9-minute read)

Comparison articles (one of The Big 5) can be incredibly effective but only when written correctly. They must answer the right questions and take the correct approach. Evergreen Content Editor Kimberly Marshall is here with steps to write a great comparison article plus 13 examples from businesses that got it right.

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The four buying guides your leads won't be able to resist (45-min webinar)

Each time your buyer decides to make a purchase they go down a rabbit hole of questions from "what solutions are options for me?" to "what might go wrong?" The only way to pull them out of this hole is to provide them with content answering these questions thoroughly. Learn how to create the four most impactful buyer guides you'll need in this live webinar with IMPACT Content Trainer Kevin Phillips on May 24th.

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IMPACT+ community exclusives

Kristen asked a great question in IMPACT + this week: How do you go about finding the right keywords when it seems like no one is searching?

niche market keyword research discussion

Pro Exclusive Course: Mastering On-Camera Performance

mastering on camera performance impact plus course

Summer may be just around the corner but forget getting swimsuit-ready. In this virtual world, the most important thing you can do is be camera-ready! While in-person interactions are starting to come back, virtual has given us a way to engage with prospects in a more accessible way than ever before. And that's not going to change.