I've never been very good at what some might call "releasing my unrelenting, death-like grip on my job" in previous attempts to take time off from work.

Last week, however, I finally did it:

Fig. 1: Maryland's official state activity – orange crushes, sunshine, and crabs. 🦀

I went on vacation and did absolutely no work. I didn't even check Slack for messages once. In fact, the only questions I ever asked myself all week were:

When is my next nap?
If I cover one sunburn with another sunburn, can I trick my ghostly, pale body into actually tanning? (Answer: No. Ouch.)
Does the line between my pajama attire and my public-facing "athleisurewear" look even exist?
Can I categorize picking crabs as an "arm day" exercise?

Of course, the world kept on spinning last week for your ideal buyers, right? Instead of napping, sunburns, and crabs, they were asking themselves questions like:

I have a problem, how can I solve it?
How do I know what solution is the best for my circumstances?
How much is whatever solution I choose going to cost me, and how do I know how much money I should be spending?

Aside from business blogs and educational videos, the most powerful content offers you can produce that answers those questions are buyer and seller guides.

This virtual event only requires that you have a free IMPACT+ account to register. So, sign up and RSVP today!

And now, here's THE LATEST...

5 big digital marketing news stories you missed last week in 5 minutes (5-minute read)

Last week, I was on vacation. You, on the other hand, were slaying every digital sales and marketing dragon in sight, so you can achieve your most audacious traffic, leads, and sales goals. And, while you and I were otherwise occupied, Apple dropped big news about paid podcast subscriptions, Google weighed in on pay-to-play rumors with ads, and much more.

📚 Related reads and resources:

Why do you need to be the #1 teacher in your industry in order to win over your ideal buyers online? (4-minute read)

I'm bringing back this greatest hit from last summer because, although its release was smack dab in the middle of all of us adapting to the new realities of the pandemic, its message is absolutely timeless and 100% critical to your ability to get results today, tomorrow, and well into the future. In this exclusive from Marcus Sheridan, discover why it doesn't matter what you do or sell, you must become the #1 teacher in your space to see success.

📚 Related reads and resources:

IMPACT+ course: Digital sales and marketing framework for today's modern buyer with Marcus Sheridan
IMPACT+ on-demand: The most costly lies we tell ourselves about our business website with Liz Moorehead
'The Big 5' best business blog topics that drive traffic, leads, and sales (+ video)

IMPACT+ community exclusives

OK, community, Kaitlyn has a big question for you – who out there has a fantastic social media content calendar template you swear by and are willing to share?

social media content calendar template request

For PRO members only: How to write 'The Big 5' best business blog topics (for any industry)

One of the most important content marketing skills you must master in order to drive traffic, leads, and sales in the digital age is that of creating engaging, action-driving, memorable business blog articles – specifically, on the five business blog topic categories proven to get the most results (for every industry).

And in this comprehensive, must-watch, Pro member-exclusive course from our lead content trainer, Kevin Phillips, you'll learn everything you need to know to write money-making blog articles.