"Wanna hop on Zoom?"

At least a few times a day, I ask this question or someone asks it of me.

Whether it's due to working remotely because of the pandemic or just simply adapting to the way buyers' expectations have changed, you're probably spending much more time on camera than you were just 18 months ago.

You're probably used to seeing your co-workers backgrounds on Zoom calls and quick Vidyard videos.

But have you ever wondered what they're seeing? That IMPACT+ member who you talk to all the time...does she have a plant on her desk? Who has more empty coffee cups, me or Myriah?

I was recently included in an article by a friend of mine and speaker at some of our events, Andy Crestodina, where he revealed some of the desks of many marketers you may know and follow.

It got me thinking and I'd love to know what YOUR desk looks like!

As you're reading THE LATEST or watching courses in IMPACT+, what's your setup like? What's your daily view? What's the one thing on your desk you can't live without?

And now, here's THE LATEST...

Marketing vs. advertising: What's the difference?
(4-minute read)

Many people use the terms marketing and advertising interchangeably. However, though they are closely related, these words are not synonyms. Do you know the true difference between the two? IMPACT Revenue and Features Editor John Becker is here with a clear explanation of the difference and how they play into inbound marketing.

📚 Related reads and resources:

Who should use inbound marketing?
IMPACT+ FREE course: Digital Sales & Marketing Framework for Today's Modern Buyer
Live Webinar: The four buying guides your leads won't be able to resist (yes, buyers guides are trendy)

What industries shouldn't use inbound marketing? (6-minute read)

If you're like me you just re-read that title and thought "wait a second..." because yeah, we love inbound marketing around here! But while inbound marketing can work for just about any business, we have seen a handful of industries that just have a more difficult time driving results than others. IMPACT Evergreen Content Editor Kimberly Marshall wrote this article to outline those industries for you and highlight reasons why, so you can better decide if inbound is worth pursuing at your own business.

📚 Related reads and resources:

IMPACT+ community exclusives

Great interview questions can really make the interview process so much more productive. What's your best open-ended question to start qualifying candidates early on? Share your answer in IMPACT+.

Pro-Exclusive Course: Scaling Up Your Digital Sales and Marketing

With our free Scaling for the Future event next week, it felt right to give a little more love to this fantastic course on scaling up your digital sales and marketing.