People put their best foot forward during job interviews.  They get fresh haircuts, don their best suits, make sure ...

9 Crucial Elements Every Homepage Should Have [+Video] By Ramona Sukhraj, Thursday, October 21, 2021 8:15 AM People put their best foot forward during job interviews.  They get fresh haircuts, don their best suits, make sure they don't have spinach stuck in their teeth — long story short, they try to make the best first impression possible.  Every time a new person lands on your website homepage, your business goes through a "job interview" of sorts. People are critiquing what they see in detail, establishing an opinion of you, and determining if you're worth getting to know further and doing business with. Is your homepage making the right first impression?  Truth is, 90% of our businesses' websites are missing the mark — whether we're aware of this or not. After working with hundreds of clients to improve their homepage messaging and layout with a few simple tips, their websites became one of their biggest, most helpful selling tools in no time, allowing some of them increase their revenue by millions. In this article, we'll teach you these tips, including: How to create homepage messaging that immediately provides value for your prospects. What your homepage's No. 1 priority should really be and why. (The reason is not what you think!) Elements to include that will make your homepage one of your most powerful selling tools. We'll also provide examples so you can see how businesses like yours are using their homepages to drive far more traffic, leads, and sales. Want to learn how to drastically improve your homepage in a few simple steps? Here's what to do. Read more »     Schedule a call with an advisor → Join IMPACT+ for free → 9 Crucial Elements Every Homepage Should Have [+Video] People put their best foot forward during job interviews.  They get fresh haircuts, don their best suits, make sure they don't have spinach stuck in their teeth — long story short, they try to make the best first impression possible.  Every time a new person lands on your website homepage, your business goes through a "job interview" of sorts. People are critiquing what they see in detail, establishing an opinion of you, and determining if you're worth getting to know further and doing business with. Is your homepage making the right first impression?  Truth is, 90% of our businesses' websites are missing the mark — whether we're aware of this or not. After working with hundreds of clients to improve their homepage messaging and layout with a few simple tips, their websites became one of their biggest, most helpful selling tools in no time, allowing some of them increase their revenue by millions. In this article, we'll teach you these tips, including: How to create homepage messaging that immediately provides value for your prospects. What your homepage's No. 1 priority should really be and why. (The reason is not what you think!) Elements to include that will make your homepage one of your most powerful selling tools. We'll also provide examples so you can see how businesses like yours are using their homepages to drive far more traffic, leads, and sales. Want to learn how to drastically improve your homepage in a few simple steps? Here's what to do. Keep Reading  ⟶ 17 Examples of Inbound Marketing That Drive Sales Whether you've been creating inbound content for a while or are just getting started, it's always helpful to see how businesses like yours are crushing their inbound marketing game. These inbound marketing examples will have you inspired and creating your own in no time.   Read more  ⟶ Assignment Selling: Content is Your Greatest Sales Tool In this free course, learn how to use Assignment Selling at your organization. When implemented, it puts the content you create into the hands of your sales team to help them address prospect questions, objections, and concerns head-on—and close more deals faster.   Watch for free  ⟶ Free Download: The Ultimate Inbound Marketing Strategy Playbook This playbook is an essential handbook for anyone doing inbound marketing for the first time, or those who have had an inbound strategy in place for a while, but aren't seeing the results they were hoping for.    Get your free copy  ⟶ Free Inbound Marketing Assessment How does your inbound marketing measure up? Take this free assessment and learn what you can start doing today to boost traffic, leads, and sales. Takes less than 5 minutes to complete!   Get started  ⟶ Connect with us and share your They Ask, You Answer success stories with hashtag #TheyAskYouAnswer Sent with 💙 by IMPACT  IMPACT, 470 James Street, Suite 10, New Haven, CT Unsubscribe Manage preferences