The Selling 7: 5 Best Landing Page Video Examples

By Zach Basner, Thursday, December 23, 2021 8:06 AM

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It's funny to think that there was a time, not long ago, where things like color psychology were the only proven methods to increase conversions of your landing pages. Meaning, if your conversions were low or not where you wanted them to be, but you changed the color of that "submit form" button, all your sales and marketing woes would be a thing of the past.

Fortunately, times have changed.

If you still find yourself not knowing how to increase conversions, however, you're certainly not alone.

There is one simple thing you can incorporate on your landing pages that can make a world of difference: video. And using video on our websites has completely transformed the way sales and marketing can generate more leads.

There is a big reason these videos are one of The Selling 7.

The beautiful thing is that landing page videos are some of the easiest to make, yet they also have one of the most significant impacts on lead generation.

After working with our clients to help them create some of their own landing page videos, many have seen their conversion rates increase between 80% and 250%. These increased conversion rates have also helped our clients generate significantly more revenue.

In this article, I'll answer the following questions:

Why are landing pages so important for business lead generation efforts?
Why is building trust a challenge on business landing pages?
What should be covered in a landing page video?

Then, I'm going to leave you with five high-converting landing page examples you can use as inspiration to create your own.

Ready to kick your conversion frustrations to the curb and generate landing page videos that actually drive results?

Let's dive in.

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