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11 Pricing Page Examples for Business Websites (Updated for 2022)

By Liz Moorehead

As a buyer, making big purchases — think a car or your business software — can send even the calmest person's anxiety through the roof.

There may be many options to sift through, and if you make the wrong decision, it could have rippling effects across your daily life. That's a lot of pressure.

What's one thing that can easily make the shopping experience worse? When a business has a website where you can't find anything about pricing. Or worse, when they have a pricing page, where your only option is to contact them for a quote.

I get it. Talking about how much your product costs can be scary.

As a business and marketer, you're likely afraid you'll scare people away and lose sales, or perhaps your price varies from buyer to buyer so you don't see the point.

Maybe you're even worried your competitors may use it against you, but if you put your buyer hat back on, you'll realize you're frustrating more potential buyers than winning them over.

We've helped hundreds of businesses just like yours build and refine their pricing pages over the years, and in this article, we'll dive into:

Why you need a pricing page on your website
Great pricing page examples
What these pricing page examples did right (including pricing page best practices)

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