According to research from LinkedIn, 87% of sales and marketing leaders believe that alignment between their teams is ...

How To Align Your Sales And Marketing Teams In 2022 By John Becker, Thursday, January 20, 2022 7:39 AM According to research from LinkedIn, 87% of sales and marketing leaders believe that alignment between their teams is essential to business growth — but an even higher majority say it's nearly impossible to accomplish. It seems that sales and marketing alignment is the thing that everybody wants and nobody actually gets. So, what's the answer? How can you get sales teams and marketing teams to work together seamlessly? Is it shared meeting time? Overlapping goals and objectives? Blended management structure? Lavish monthly retreats at far-flung resorts with lots of yoga? It is even possible? The first step to bridging a divide is acknowledging that the divide exists. There are some fundamental challenges here that we can't ignore: Sales and marketing are each responsible for different things (even though these things are intertwined). They spend their days differently, often report to different bosses, and are compensated differently. Still, none of these things is insurmountable. Your sales and marketing teams can unite around shared goals and initiatives — and they can work together more smoothly. The key is focusing on this one thing: Your sales and marketing teams actually do have the same job, when you think about it in a big-picture sense. Both teams focus on educating your customers. Sure, they do it in different ways, but the end goal is the same. We've found that this mindset shift — from a sales focus and a marketing focus to an education focus — is critical for aligning your teams. Customer education is at the core of They Ask, You Answer — a framework we use with clients to help unite their teams around shared objectives. Below, I'll dive into the nuts and bolts of bringing your sales and marketing teams together in 2022, including real steps you can take today to start moving in the right direction: Why a framework needs to come first How to get your teams to focus on education 8 steps to align your sales and marketing teams Read more »     Schedule a call with an advisor → Join IMPACT+ for free → How To Align Your Sales And Marketing Teams In 2022 By John Becker According to research from LinkedIn, 87% of sales and marketing leaders believe that alignment between their teams is essential to business growth — but an even higher majority say it's nearly impossible to accomplish. It seems that sales and marketing alignment is the thing that everybody wants and nobody actually gets. So, what's the answer? How can you get sales teams and marketing teams to work together seamlessly? Is it shared meeting time? Overlapping goals and objectives? Blended management structure? Lavish monthly retreats at far-flung resorts with lots of yoga? It is even possible? The first step to bridging a divide is acknowledging that the divide exists. There are some fundamental challenges here that we can't ignore: Sales and marketing are each responsible for different things (even though these things are intertwined). They spend their days differently, often report to different bosses, and are compensated differently. Still, none of these things is insurmountable. Your sales and marketing teams can unite around shared goals and initiatives — and they can work together more smoothly. The key is focusing on this one thing: Your sales and marketing teams actually do have the same job, when you think about it in a big-picture sense. Both teams focus on educating your customers. Sure, they do it in different ways, but the end goal is the same. We've found that this mindset shift — from a sales focus and a marketing focus to an education focus — is critical for aligning your teams. Customer education is at the core of They Ask, You Answer — a framework we use with clients to help unite their teams around shared objectives. Below, I'll dive into the nuts and bolts of bringing your sales and marketing teams together in 2022, including real steps you can take today to start moving in the right direction: Why a framework needs to come first How to get your teams to focus on education 8 steps to align your sales and marketing teams Keep Reading  ⟶ Free Session: How to Become the Go-To Thought Leader of Your Entire Industry In this free session recording, Marcus Sheridan will share the secrets of high-performing content marketing programs and how they've managed to climb to the top of their industry —and stay there as well.   Watch now  ⟶ Free Guide: The Inbound Marketer's Guide to Search Engine Optimization Learn everything you need to know about outranking your competitors and driving more traffic, leads, and sales with this comprehensive SEO guide.   Read now  ⟶ How To Write About Your Competitors on Your Business Blog or Website Writing about your competitors sounds counterintuitive, but when you handle it the right way, competitor-focused content can be some of the most profitable you'll ever publish.   Read more  ⟶ 44 Landing Page Examples to Inspire Yours in 2022 Check out 44 landing page examples that span the lines of B2B, B2C, and a wide range of industries and offerings for some fresh inspiration in 2022.   Read more  ⟶ Connect with us and share your They Ask, You Answer success stories with hashtag #TheyAskYouAnswer Sent with 💙 by IMPACT  IMPACT, 470 James Street, Suite 10, New Haven, CT Unsubscribe Manage preferences