When companies decide to invest in growth, they often get to a point where they need to choose between marketing ...

In-house Marketing vs Agency: What's Best For Your Business? By Kimberly Marshall, Tuesday, February 8, 2022 7:53 AM When companies decide to invest in growth, they often get to a point where they need to choose between marketing in-house or hiring an agency to do the work for them. If your business is anything like the ones we speak to while reaching this decision-making fork in the road, you're not sure which is the best option. You want to grow your business and drive revenue, and you know there's a lot of marketing work to be done. You need to build your brand and increase leads and sales, and you need a partner that can help you get there — yesterday. Maybe you've tried hiring an independent contractor or freelancer in the past, and it didn't work out. Perhaps you're hesitant to take the plunge with any of your options because you're afraid to waste more time and money chasing ineffective marketing strategies. You want to know that the choice you make is going to help your business get the best ROI possible. These are big decisions that can be costly in money, time, or even team morale.  Here at IMPACT, we teach our clients the value of bringing their marketing initiatives in-house. This move, along with our award-winning They Ask, You Answer framework, has helped some of our clients grow their businesses by millions of dollars — but we also understand this model isn't right for everyone. In this article, we're going to explain how to choose the right option for your business, be it an agency that provides coaching services (such as IMPACT) or not. While it depends heavily on what partner model is right for your needs, there are some things you should consider while deciding. In this article, we'll be exploring: The benefits and drawbacks of hiring an in-house marketing team. What to know about hiring a marketing agency. Other marketing hire options to consider for your business. Here's how to determine if you should hire and develop your own employees or rely on an agency to do all the work for you. Read more »     Schedule a call with an advisor → Join IMPACT+ for free → In-house Marketing vs Agency: What's Best For Your Business? By Kimberly Marshall When companies decide to invest in growth, they often get to a point where they need to choose between marketing in-house or hiring an agency to do the work for them. If your business is anything like the ones we speak to while reaching this decision-making fork in the road, you're not sure which is the best option. You want to grow your business and drive revenue, and you know there's a lot of marketing work to be done. You need to build your brand and increase leads and sales, and you need a partner that can help you get there — yesterday. Maybe you've tried hiring an independent contractor or freelancer in the past, and it didn't work out. Perhaps you're hesitant to take the plunge with any of your options because you're afraid to waste more time and money chasing ineffective marketing strategies. You want to know that the choice you make is going to help your business get the best ROI possible. These are big decisions that can be costly in money, time, or even team morale.  Here at IMPACT, we teach our clients the value of bringing their marketing initiatives in-house. This move, along with our award-winning They Ask, You Answer framework, has helped some of our clients grow their businesses by millions of dollars — but we also understand this model isn't right for everyone. In this article, we're going to explain how to choose the right option for your business, be it an agency that provides coaching services (such as IMPACT) or not. While it depends heavily on what partner model is right for your needs, there are some things you should consider while deciding. In this article, we'll be exploring: The benefits and drawbacks of hiring an in-house marketing team. What to know about hiring a marketing agency. Other marketing hire options to consider for your business. Here's how to determine if you should hire and develop your own employees or rely on an agency to do all the work for you. Keep Reading  ⟶ How To Set Marketing Goals Based on Business Goals A step-by-step guide to connect your inbound marketing goals to business goals and revenue growth.   Read more  ⟶ Course: How to Turn Your Website Into Your Best Sales Tool In this course, learn all the key elements to making your website a lead generation machine.   Watch now  ⟶ Solving Inbound: Episode 1 In this episode of Solving Inbound, we answer the question: I've only been doing outbound, how's inbound different?   Watch now  ⟶ Free Guide: The Inbound Marketer's Guide to Maximizing HubSpot ROI Follow these 10 proven steps to make the most of your HubSpot investment.   Read now  ⟶ Connect with us and share your They Ask, You Answer success stories with hashtag #TheyAskYouAnswer Sent with 💙 by IMPACT  IMPACT, 470 James Street, Suite 10, New Haven, CT Unsubscribe Manage preferences