10 Marketing KPIs You Should Be Tracking

By Carolyn Edgecomb, Thursday, March 3, 2022 7:39 AM

When setting and tracking marketing key performance indicators (KPIs), many marketers and business owners give all their attention to the usual suspects:

Sales revenue
The number of sales-qualified leads generated
Cost per acquisition

While many think these common KPIs are the best indicators of success, there are a number of other marketing KPIs that will help your business lead a more successful digital marketing strategy. The right marketing KPIs help you identify which campaigns and tactics have the biggest impact on whether you reach (or fail to reach) your sales and marketing goals.

No one wants to support a marketing activity that's losing their company money. By tracking the right marketing KPIs, your company will be able to make the right adjustments to various strategies and budgets.

Without the right ones, however, your company might be reporting and making decisions based on incomplete information.

But with so many possible marketing KPIs to track, it can be pretty overwhelming to know where to start.

IMPACT has taught hundreds of businesses how to build world-class content marketing programs with our They Ask, You Answer inbound marketing framework — and many of these businesses have become true inbound marketing success stories.

We've narrowed down our list to the 10 most important marketing KPIs that we teach our clients to track. These are the key performance indicators that provide the best benchmarks for your progress and wins. In this article, we'll explain:

Which marketing KPIs you should track.
Why you should track them.
Methods you can use to track these key performance indicators.

This way, you'll know exactly which metrics you should pay attention to that will help you grow your business.

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10 Marketing KPIs You Should Be Tracking

By Carolyn Edgecomb

When setting and tracking marketing key performance indicators (KPIs), many marketers and business owners give all their attention to the usual suspects:

Sales revenue
The number of sales-qualified leads generated
Cost per acquisition

Without the right ones, however, your company might be reporting and making decisions based on incomplete information.

But with so many possible marketing KPIs to track, it can be pretty overwhelming to know where to start.

Which marketing KPIs you should track.
Why you should track them.
Methods you can use to track these key performance indicators.

This way, you'll know exactly which metrics you should pay attention to that will help you grow your business.

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