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15 Powerful Content Marketing Examples To Inspire Your Next Campaign

By Brian Casey

Getting attention with your marketing today isn't easy. Markets are saturated — and so are your buyers' minds. They have little patience for being sold to.

They don't want pitches. Rather, they want information at their fingertips so they can do research and come to purchase decisions on their own. This is where content marketing comes into play.

Think about this: 47% of buyers view three to five pieces of content before engaging with a sales rep. Additionally, 70% of people prefer to learn about new products through content as opposed to traditional advertising.

Looking at these numbers, it's clear that old-school sales tactics need to be updated. Increasingly, sales teams depend on educational content to bring in leads.

Here at IMPACT, we've seen the influence that great content can have on our business as well as those of our customers for over a decade. Companies that focus on creating high-quality content marketing materials see an increase in the quality of leads, shortened sales cycles, and increased close rates.

This article is all about how. We'll show you great examples of content marketing that can inspire your next campaign.

Our goal with this article is to:

Share the best, most creative content marketing examples.
Explain why they're effective.
Give you what you need to improve your content marketing so you can attract the attention of your potential buyers.

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