You've done your keyword research, you know how and when to use an H2 header, and you've remembered to include alt text ...

20 Tips for Optimizing Your Business Blog Articles for Conversions By Jen Barrell, Thursday, April 21, 2022 8:09 AM You've done your keyword research, you know how and when to use an H2 header, and you've remembered to include alt text on your perfectly sized featured photo. In other words, you've optimized your blog to be found by the search engines. Heck, you might even have achieved SEO nirvana: page one. But there's still one problem: your articles aren't showing you the money. No matter how much SEO optimization we apply to any piece of content, if the articles we write can't convert those who read them, as writers and content managers, we're wasting our efforts. As a content trainer at IMPACT, I work with content managers worldwide and I can definitely declare that no one has time to waste. While high traffic to a page might be good (and that's a debate I'd eagerly engage in), a high click-through rate on that page is monumentally better. Great blog articles drive traffic to your website, provide honest education, build trust with your audience, and pique people's interest to learn more about your brand. When done right, your visitors are more likely to convert because they trust you.  Below, I'll give you the tips I share with my clients to help them boost conversions. If you're asking these questions: How do I turn more visitors into leads? How do I earn a higher click-through rate? What can I do to optimize my blog for conversions? This one's for you. Let's dive in and start learning!  Read more »     Schedule a call with an advisor → Join IMPACT+ for free → 20 Tips for Optimizing Your Business Blog Articles for Conversions By Jen Barrell You've done your keyword research, you know how and when to use an H2 header, and you've remembered to include alt text on your perfectly sized featured photo. In other words, you've optimized your blog to be found by the search engines. Heck, you might even have achieved SEO nirvana: page one. But there's still one problem: your articles aren't showing you the money. No matter how much SEO optimization we apply to any piece of content, if the articles we write can't convert those who read them, as writers and content managers, we're wasting our efforts. As a content trainer at IMPACT, I work with content managers worldwide and I can definitely declare that no one has time to waste. While high traffic to a page might be good (and that's a debate I'd eagerly engage in), a high click-through rate on that page is monumentally better. Great blog articles drive traffic to your website, provide honest education, build trust with your audience, and pique people's interest to learn more about your brand. When done right, your visitors are more likely to convert because they trust you.  Below, I'll give you the tips I share with my clients to help them boost conversions. If you're asking these questions: How do I turn more visitors into leads? How do I earn a higher click-through rate? What can I do to optimize my blog for conversions? This one's for you. Let's dive in and start learning!  Keep Reading  ⟶ Effective Ways To Use Personalized Sales Videos Using personalized videos in your sales process helps you connect with customers and improve your close rates.   Read more  ⟶ Course: Investing in Incredible Digital Sales and Marketing Results In this course, you'll learn what it means to take ownership of your digital sales and marketing, how you can do it, and the long term value it provides.   Watch now  ⟶ How To Get Great Content Ideas From Your Sales Team When sales and marketing teams work together to generate content ideas, you get the best ROI. Here's how to create a process that works for everyone.   Read more  ⟶ Free Download: The Essential Guide to Social Media Marketing for Business This guide will show you how to use social media to effectively build awareness, drive traffic, and generate leads for your business in 2022.   Read now  ⟶ Connect with us and share your They Ask, You Answer success stories with hashtag #TheyAskYouAnswer Sent with 💙 by IMPACT  IMPACT, 470 James Street, Suite 10, New Haven, CT Unsubscribe Manage preferences