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How To Use Personalized Video in Your Sales Process [+Video]

By Kimberly Marshall

Ask any salesperson — at any company, in any industry — and they're sure to tell you that getting a prospect's attention and building trust is one of the biggest hurdles to landing more sales.

The great thing about personalized video, however, is that it accomplishes both.

Businesses that use personalized video in their sales process see on average a 70% increase in open, click-through, and response rates. The result has been a steady sales increase of about 20% for businesses that use video to correspond with prospects.

The important part of this puzzle is understanding when to use personalized video and whom to target with your one-to-one or one-to-many videos. The awesome thing about these videos is that you don't need to create a new video for every scenario. There is a way to consolidate your personalized one-to-one or one-to-many videos and streamline the process to be sure it's easy for your sales team to implement.

Today, we're going to dive into how you can use two types of personalized videos (one-to-one and one-to-many) for specific prospects or an entire group of them. We'll cover:

What personalized video is and why it's useful for your sales team.
What to know about using one-to-one video for targeting specific prospects.
How to use one-to-many videos to streamline your sales process outreach for a group of prospects.

This way, you can be sure your sales team is set up to properly utilize video for shortening their sales cycle and making their outreach more personal.

Let's get started!

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