Schedule a call with an advisor → Join IMPACT+ for free →

How To Create an Effective YouTube Marketing Strategy

By Ramona Sukhraj

In 2022, video marketing is nothing new. We see it recommended by experts and thought leaders from all walks of life, and we see every platform catering to video content. But, despite its familiarity, video marketing is far from easy.

Mastering video production is a literal art form. Add in trying to conquer an elusive, competitive video platform like YouTube, and it's no wonder so many marketers are still struggling to see the traffic, leads, and sales results they want.

Thankfully, we have spent the last few years researching and fine-tuning our own YouTube channel – as well as channels for dozens of our clients – to do just that.

I recently spoke with one of our They Ask, You Answer coaches, Devon McCarty, who has had particular success helping clients in these goals, and in this article, I'll share some of what Devon has learned from guiding so many clients to video marketing success:

Why you should prioritize YouTube marketing
What an effective YouTube marketing strategy should include
What kind of YouTube videos you should create
How to set up a YouTube channel
Best practices and tactics to keep in mind for YouTube marketing

Video marketing is too important to get wrong, so let's start learning.

Keep Reading ⟶

37 Eye-opening SEO Statistics To Nail Your 2022 Search Strategy

Keywords, featured snippets, voice search, image search — there are so many different aspects to consider and master. These statistics will help guide your focus.