Inbound Marketing for Staffing Agencies

By Kimberly Marshall, Saturday, May 28, 2022 7:45 AM

It's often difficult for staffing agencies to pull ahead of the competition — especially when traditional marketing tactics no longer work as they used to.

Every year, it seems that radio ads, cold-calling, and paid advertising return diminishing results. While these marketing channels get the word out about your business, they are fleeting and leave two important stones unturned: They don't establish your business as the No. 1 authority in your industry and they don't build trust with your prospective clients, which are both essential for growing a thriving staffing agency.

Your clients need to trust that your agency has what it takes to find them the best candidates possible — and this means you must understand their needs inside and out.

The right inbound marketing strategy can attract prospects, build trust with them, and help them become customers — all for much less than you're spending today. Below, I'll cover what you need to know to get started with inbound marketing at your staffing agency, including:

An overview of inbound marketing.
Content topics that attract more good-fit traffic.
Real-world examples of businesses like yours succeeding with inbound marketing.

Why your clients hire you

Any of your clients could search for and vet candidates themselves — but when they hire you, they trust that the investment they make in your agency will win them the perfect fit. You need to demonstrate that your agency:

Is familiar with current staffing trends.
Understands your prospect's industry.
Will research candidates thoroughly before making a recommendation, whether your client is filling a highly skilled leadership position or making a temporary hire.

It's for all these reasons that inbound marketing — a marketing method that uses compelling content to educate and build trust with prospects — is particularly well suited for staffing agencies.

At IMPACT, we teach B2B businesses like yours how to garner more traffic, leads, and sales with a simple inbound marketing framework called They Ask, You Answer. It's a more in-depth process than firing off a one-time email or ad, but our world-class case studies show that the method works.

If you're ready to increase the number and quality of your leads for your staffing agency, let's dive in!

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