Schedule a call with an advisor → Join IMPACT+ for free →

4 Ways To Recession-proof Your Website In 2022

By Marcus Sheridan

Too often, times of prosperity make people get comfortable and lazy.

Before any major economic downturn, there are stories of businesses acting like the good times will go on forever — and that there is no possibility of hard times ahead.

Of course, hindsight is 20/20. We can't go back and warn our past selves, but we can better prepare for what's ahead.

Here in 2022, we just recently faced a recession. Now, we hear rumblings of another possible recession or downturn on the horizon.

Some analysts appear certain of it, while others predict continued growth, even as they note inflation and geopolitical chaos.

Either way, it's best to be prepared.

Because so many economists and businesses missed warning signs in the past, it seems that experts are quick to temper any optimism in their forecasts, with even bullish outlooks including some gray clouds.

For small and medium-sized businesses out there, a coming downturn can be a very scary thing. However, with the right plan, you can weather the storm and come out stronger on the other side.

The key is knowing where to focus your efforts.

Top among them should be your business website. If designed right, your website should be your best salesperson day in and day out. In a downturn, it becomes an even more important asset for your business, so you need to optimize it before that time comes.

Below, I'll cover: