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5 Features of a Sales Enablement Strategy That Actually Works

By Ramona Sukhraj

Sales is the lifeblood of every business. For the sales team, time truly is money, and unfortunately, according to HubSpot, 50% of that time is wasted on unproductive prospecting.

You see, your sales representatives can spend a great deal of time following up with leads who have no intent of ever buying from you.

Perhaps the contacts just wanted the free ebook — or maybe they would love to buy from you, but just can't afford you yet. Worst of all, maybe they're just a bot. The point is, far too often, sales is spending time on prospects that are not worth your business' time.

Sales enablement can help combat this by bringing quality leads to the surface faster, making the sales process faster, your sales team more confident, and increasing sales. No wonder searches for "sales enablement" have gone up every year on record, according to Google Trends.

IMPACT has been honing its sales enablement efforts for almost a decade and educating hundreds of businesses around the world to do the same. In this article, we'll share much of what we've taught them including: