Sales is the lifeblood of every business. For the sales team, time truly is money, and unfortunately, according to ...

5 Features of a Sales Enablement Strategy That Actually Works By Ramona Sukhraj, Monday, June 27, 2022 7:45 AM Sales is the lifeblood of every business. For the sales team, time truly is money, and unfortunately, according to HubSpot, 50% of that time is wasted on unproductive prospecting.  You see, your sales representatives can spend a great deal of time following up with leads who have no intent of ever buying from you. Perhaps the contacts just wanted the free ebook — or maybe they would love to buy from you, but just can't afford you yet. Worst of all, maybe they're just a bot. The point is, far too often, sales is spending time on prospects that are not worth your business' time.   Sales enablement can help combat this by bringing quality leads to the surface faster, making the sales process faster, your sales team more confident, and increasing sales. No wonder searches for "sales enablement" have gone up every year on record, according to Google Trends.  IMPACT has been honing its sales enablement efforts for almost a decade and educating hundreds of businesses around the world to do the same. In this article, we'll share much of what we've taught them including: What sales enablement is Why you need a sales enablement strategy What a successful sales enablement plan includes Read more »     Schedule a call with an advisor → Join IMPACT+ for free → 5 Features of a Sales Enablement Strategy That Actually Works By Ramona Sukhraj Sales is the lifeblood of every business. For the sales team, time truly is money, and unfortunately, according to HubSpot, 50% of that time is wasted on unproductive prospecting.  You see, your sales representatives can spend a great deal of time following up with leads who have no intent of ever buying from you. Perhaps the contacts just wanted the free ebook — or maybe they would love to buy from you, but just can't afford you yet. Worst of all, maybe they're just a bot. The point is, far too often, sales is spending time on prospects that are not worth your business' time.   Sales enablement can help combat this by bringing quality leads to the surface faster, making the sales process faster, your sales team more confident, and increasing sales. No wonder searches for "sales enablement" have gone up every year on record, according to Google Trends.  IMPACT has been honing its sales enablement efforts for almost a decade and educating hundreds of businesses around the world to do the same. In this article, we'll share much of what we've taught them including: What sales enablement is Why you need a sales enablement strategy What a successful sales enablement plan includes Keep Reading  ⟶ 4 Ways To Recession-proof Your Website In 2022 Take these four steps today so you can get ahead of any coming economic downturn.    Read More  ⟶ Podcast: Solving Inbound An inbound marketing podcast all about helping you succeed using strategies from the best-selling book, They Ask, You Answer, written by international keynote speaker Marcus Sheridan.   Subscribe Now  ⟶ 64 Content Marketing Statistics To Supercharge Your Strategy New data and insights to help inform and guide your content marketing strategy.   Read More  ⟶ Free Guide: The Inbound Marketer's Guide to Search Engine Optimization Learn everything you need to know about outranking your competitors and driving more traffic, leads, and sales with this comprehensive SEO guide.   Read Now  ⟶ Connect with us and share your They Ask, You Answer success stories with hashtag #TheyAskYouAnswer Sent with 💙 by IMPACT  IMPACT, 470 James Street, Suite 10, New Haven, CT Unsubscribe Manage preferences