If you're a digital marketer, it's likely you've heard the terms "demand generation" and "lead generation" thrown ...

Demand Generation vs. Lead Generation: What's the Difference? By Kristen Harold, Monday, June 6, 2022 8:14 AM If you're a digital marketer, it's likely you've heard the terms "demand generation" and "lead generation" thrown around on a daily basis, often even interchangeably. It's gotten to the point where some are quick to say there is no difference between the two terms, but truthfully, there is.  On the surface, both concepts entail building a relationship with a prospect and bringing them through the sales cycle. The difference is that demand generation is about building awareness and interest, while lead generation is about driving someone toward sales. Whether you're a seasoned marketer or just starting out, you may be trying to figure out what strategy is right for your business. In this stage, it's best to take a step back and start with the basics of each to understand how demand generation and lead generation can be used on their own and how powerful they can be together.  Below, I'll provide: An overview of demand generation An overview of lead generation An explanation of how the two complement each other in the real world Read more »     Schedule a call with an advisor → Join IMPACT+ for free → Demand Generation vs. Lead Generation: What's the Difference? By Kristen Harold If you're a digital marketer, it's likely you've heard the terms "demand generation" and "lead generation" thrown around on a daily basis, often even interchangeably. It's gotten to the point where some are quick to say there is no difference between the two terms, but truthfully, there is.  On the surface, both concepts entail building a relationship with a prospect and bringing them through the sales cycle. The difference is that demand generation is about building awareness and interest, while lead generation is about driving someone toward sales. Whether you're a seasoned marketer or just starting out, you may be trying to figure out what strategy is right for your business. In this stage, it's best to take a step back and start with the basics of each to understand how demand generation and lead generation can be used on their own and how powerful they can be together.  Below, I'll provide: An overview of demand generation An overview of lead generation An explanation of how the two complement each other in the real world Keep Reading  ⟶ How To Use Personalized Video in Your Sales Process [+Video] Should you direct your sales videos to a group of prospects or someone in particular? Here's how to know which to use — and when to use them.   Read More  ⟶ How To Make Each Lead Capture Form a Conversion Powerhouse Enhance your website's conversion rates with these simple tips.    Read More  ⟶ Free Course: Investing in Incredible Digital Sales and Marketing Results In this course, you'll learn what it means to take ownership of your digital sales and marketing, how you can do it, and the long term value it provides.   Watch Now  ⟶ Free Guide: The Inbound Marketer's Guide to Search Engine Optimization Learn everything you need to know about outranking your competitors and driving more traffic, leads, and sales with this comprehensive SEO guide.   Read Now  ⟶ Connect with us and share your They Ask, You Answer success stories with hashtag #TheyAskYouAnswer Sent with 💙 by IMPACT  IMPACT, 470 James Street, Suite 10, New Haven, CT Unsubscribe Manage preferences