Schedule a call with an advisor → Join IMPACT+ for free →

Personalized Video Marketing: How To Turn Leads Into Customers

By John Becker

Everything is going according to plan.

Weeks ago, your marketing team put together several premium-level resources to attract good-fit leads to your site. That content (which could be a guidebook, white paper, template, or ebook) now lives on a landing page behind a form. This way, your company can capture the contact information for those site visitors ready to hand over their email addresses to access it.

Now, your marketing efforts have paid off. The visitors are pouring in. They're finding your content and filling out your form. They're getting full access to the content.

Everything that's happened up to this point has been inbound marketing 101.

So, what comes next? How do you smoothly turn that lead into an opportunity for your sales team? How do you move them forward without a pushy sales pitch or tone-deaf nurturing campaign?

These leads are at a critical point — somewhere between marketing and sales — and how you treat them will have a huge impact on what they do next.

Personalized video content can be the perfect strategy to engage and educate your prospects, building trust and establishing a relationship that will be critical for a potential sale in the future.

But there are many ways to do it wrong.

Below, we'll share with you some of the lessons we give our clients to improve their sales process and ease the transition from marketing to sales. We'll cover: