The 4 Top Business Analytics Platforms for Data-Hungry Organizations

By John Becker, Monday, June 20, 2022 7:45 AM

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It's an age-old cliche: To succeed in business, you need to make decisions with your head and not your heart. Although I have always been a big believer in "trusting your gut," I'm inclined to believe it.

But to make those analytical decisions requires data, and that's where the problem comes in. Today, we're never at a loss for data. In fact, we can have too much information.

Doing social media marketing? The platforms will tell you everything you could ever want to know about impressions, engagement, and clicks.

Are you a sales rep or BDR? Artificial Intelligence (AI) tools can analyze your calls so specifically that not only will you get a precise schematic of your conversation, but you'll also get back a timestamped list of filler words (um, you know, like) that you use too often.

Today, the challenge that businesses face is how to make sense of the deluge of data that comes pouring in every day.

What do you pay attention to? Which metrics are actual leading indicators of success? And, how can you bring together data from different sources so you can see the whole picture?

There are a number of powerful business analytics platforms out there, and in this article, I'm going to compare four of the most well-known: Klipfolio, Databox, AgencyAnalytics, and Geckoboard.

For each, I'll provide:

An overview of what it does and who it's for
A rundown of functionality and limitations
Price plans and screenshots

This is all about finding a tool to help you make sense of your data. If you're in the market for such a tool, stick around. We'll dive in together.

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