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Video Marketing: 13 Tips for Creating More Professional Video Content

By Megan Lang

We've all been there at some point. Searching Google or YouTube, desperately looking for a video that will answer our question, only to be met by one that's completely unwatchable.

Distracting audio. Poorly lit people. Blurry or pixelated images. When I see content like this, I just cringe and click back to find someone else who can answer my question in a way that doesn't hurt my eyes and ears or make me question the credibility of their expertise.

These are the experiences you want to avoid when it comes to your video marketing content. A video marketing strategy is a must these days. It's proven to improve conversions (with things like landing page videos) and to give consumers the information they need in a format they want.

Unfortunately, great video marketing doesn't come easily. Strategy aside, high-quality, professional-level video editing and production are often the most intimidating parts of getting started with video marketing, but it doesn't have to be.

Like many of you, IMPACT had humble video beginnings, struggling to find the right equipment and grasp what a trustworthy, professional piece of video marketing content looked like. Today, this is something we help teach clients around the world.

With that in mind, in this article, we'll dive into: