If you're a business owner or lead a sales or marketing team, chances are you already know that video is the present ...

4 Reasons You Shouldn't Hire a Third-Party Video Company By Will Schultz, Monday, July 11, 2022 8:31 AM If you're a business owner or lead a sales or marketing team, chances are you already know that video is the present and future of content marketing. Many well-meaning companies turn to third-party video production agencies to help them create marketing videos, thinking it's too expensive or complicated to produce video in-house. Filming high-quality videos and editing them with enough production value to attract the attention of prospects can be intimidating, and you might not have the tools or skills to do so. If this sounds like something you've struggled to get past with your team, you're certainly not alone — but before you commit to outsourcing, you should consider the disadvantages of hiring a third-party video marketing agency. IMPACT has worked with hundreds of businesses to create marketing videos in-house, and as a result, our clients have seen incredible inbound marketing results. We've also worked with third parties, so we often get asked why producing video via an agency is such a bad idea. In this article, we're going to explain the answer to this question, including: Four common problems businesses face when working with a video production agency. Reasons you should consider insourcing video instead. This way, as you create more video content to grow your business, you know what to expect and can get ahead of the game. Here's what to know. Read more »     Schedule a call with an advisor → Join IMPACT+ for free → 4 Reasons You Shouldn't Hire a Third-Party Video Company By Will Schultz If you're a business owner or lead a sales or marketing team, chances are you already know that video is the present and future of content marketing. Many well-meaning companies turn to third-party video production agencies to help them create marketing videos, thinking it's too expensive or complicated to produce video in-house. Filming high-quality videos and editing them with enough production value to attract the attention of prospects can be intimidating, and you might not have the tools or skills to do so. If this sounds like something you've struggled to get past with your team, you're certainly not alone — but before you commit to outsourcing, you should consider the disadvantages of hiring a third-party video marketing agency. IMPACT has worked with hundreds of businesses to create marketing videos in-house, and as a result, our clients have seen incredible inbound marketing results. We've also worked with third parties, so we often get asked why producing video via an agency is such a bad idea. In this article, we're going to explain the answer to this question, including: Four common problems businesses face when working with a video production agency. Reasons you should consider insourcing video instead. This way, as you create more video content to grow your business, you know what to expect and can get ahead of the game. Here's what to know. Keep Reading  ⟶ Personalized Video Marketing: How To Turn Leads Into Customers Use personalized video in your email marketing to boost your engagement and increase response rates.   Read More  ⟶ 4 Ways To Recession-proof Your Website In 2022 Take these four steps today so you can get ahead of any coming economic downturn.    Read More  ⟶ Podcast: How to Leverage Short-Form Content for Inbound Marketing Explore the power of short-form content and the many opportunities they hold for organizations just like yours.   Watch Now  ⟶ Free Guide: The Inbound Marketer's Guide to Search Engine Optimization Learn everything you need to know about outranking your competitors and driving more traffic, leads, and sales.   Read Now  ⟶ Connect with us and share your They Ask, You Answer success stories with hashtag #TheyAskYouAnswer Sent with 💙 by IMPACT  IMPACT, 470 James Street, Suite 10, New Haven, CT Unsubscribe Manage preferences