Too many marketers are stuck in a rut. They're running the same playbook, quarter after quarter. The results hold ...

How To Inspire Your Marketing Team To Try New Ideas By Marcus Sheridan, Monday, July 25, 2022 7:45 AM Too many marketers are stuck in a rut. They're running the same playbook, quarter after quarter. The results hold steady for a while, and then they might start to dip. But this gradual decline is not drastic enough for marketers to sound the alarm and develop new strategies. Instead, it's something many marketers are willing to ride out, accepting diminishing returns each month.    In my work as a speaker and business coach, I meet with thousands of professionals each year. This gives me a great cross-section of companies, industries, and roles. Unfortunately, this "stuck-in-a-rut" situation is a problem I see all too frequently. And it comes down to two issues: Marketers often play it safe and don't push the envelope Business leaders rarely empower marketers to be daring and take risks Obviously, these are closely tied, and I'll explain the problems further and offer my solutions in the article below. I'll cover: Why you always need to inspire your marketing team to try new ideas The three core questions of marketing innovation How business leaders can encourage experimentation Read more »     Schedule a call with an advisor → Join IMPACT+ for free → How To Inspire Your Marketing Team To Try New Ideas By Marcus Sheridan Too many marketers are stuck in a rut. They're running the same playbook, quarter after quarter. The results hold steady for a while, and then they might start to dip. But this gradual decline is not drastic enough for marketers to sound the alarm and develop new strategies. Instead, it's something many marketers are willing to ride out, accepting diminishing returns each month.    In my work as a speaker and business coach, I meet with thousands of professionals each year. This gives me a great cross-section of companies, industries, and roles. Unfortunately, this "stuck-in-a-rut" situation is a problem I see all too frequently. And it comes down to two issues: Marketers often play it safe and don't push the envelope Business leaders rarely empower marketers to be daring and take risks Obviously, these are closely tied, and I'll explain the problems further and offer my solutions in the article below. I'll cover: Why you always need to inspire your marketing team to try new ideas The three core questions of marketing innovation How business leaders can encourage experimentation Keep Reading  ⟶ Video: Inbound Marketing Vs Content Marketing These marketing tactics are both great ways to attract potential customers, but there are some major differences.   Watch Now  ⟶ The 4 Top Business Analytics Platforms for Data-Hungry Organizations Compare these top tools to see which can best deliver for your team.   Read More  ⟶ Free Guide: The Inbound Marketer's Guide to Search Engine Optimization Everything you need to know about outranking your competitors and driving more traffic, leads, and sales.   Read Now  ⟶ The 5 Most Common Sales Problems — And How To Solve Them Learn how to tackle these all too common sales pain points head-on.    Read More  ⟶ Connect with us and share your They Ask, You Answer success stories with hashtag #TheyAskYouAnswer Sent with 💙 by IMPACT  IMPACT, 470 James Street, Suite 10, New Haven, CT Unsubscribe Manage preferences