| Jen Swisher February 8 | Data is big business. The information your business gains about product performance, customer preferences, and marketing execution can be as valuable as currency. That's why protecting it is an essential part of success and an investment well worth making. This is where data loss prevention (DLP) comes in as a critical component in the cybersecurity strategy of any business, regardless of size. DLP is a comprehensive approach to ensuring that sensitive information remains within the secure digital perimeter of a company's network. Whether it's guarding against external threats or internal leaks, DLP's role in safeguarding a business's most valuable asset — its data — cannot be overstated. Understanding what DLP is, why it's essential, and how it operates is the first step in recognizing its significance in the modern digital landscape. | | | |
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