Improved Control for Your Newsletter with Categories and Subscriber Management

By Rob Pugh on March 27, 2025

We've been busy developing new features that make creating, managing, and growing your newsletter through WordPress.com easier. These features give you more control and better insights into your audience.

As a reminder, every WordPress.com site includes Newsletter, granting you the ability to send new posts via email to subscribers. If you already have a site on WordPress.com, simply add a Subscribe block or one of our Newsletter Subscription patterns to your site. Readers who subscribe by email will be notified whenever you publish new posts.

If you don't already have a WordPress.com site, you can still use Newsletter. You can email up to 100 subscribers for free. Need more? Upgrade to a paid plan to import unlimited subscribers, use premium designs, and get detailed email analytics.

Start your newsletter

Send your subscribers exactly what they want with categories

One of our most requested features is here! With categories, you can now organize your topics and let subscribers choose the kind of content they want to receive.

Categories unlock plenty of opportunities for your newsletter:

Segment your content: Create different categories for your various content types (e.g., "Product talk," "Photography," or "Lunch").
Give power to your readers: Subscribers can select which categories interest them most, so they only get the content they're most likely to engage with.
Set preferred categories: Apply default categories on subscription forms to highlight specific content types for your readers.
Import and export with just a click: If you already have subscribers with categories elsewhere, it's easier to import them. Ready to move on? You can easily export them and take them with you.

Enable categories today on your Newsletter Settings page.

Deeply understand your subscribers with Data Views

Managing your audience just got a significant upgrade with Data Views.

You'll love Data Views because of its detailed insights about your subscribers. There are three main ways to use this new feature:

Filter and sort by subscription type: Where are your subscribers seeing your content? Find out if they're subscribed via email or the Reader and whether they're free or paid subscribers.
Quick preview: Do you need to know exactly who your subscribers are? With Data Views, you can open a convenient side panel to view complete subscriber information.
Dig into the details: If certain subscribers aren't receiving your emails, you can quickly identify whether they still need to confirm their subscription or if their email address can't receive messages.

To manage your subscribers, navigate to Users → Subscribers. If you're using Jetpack, go to Jetpack → Subscribers.

Newsletter management on your Dashboard

We've centralized Newsletter management with a new WordPress.com Dashboard widget, providing you a quick overview of your Newsletter's performance.

As soon as you log into WordPress.com, you'll now see:

Subscriber counts: View your email and paid subscriber counts at a glance.
Trends: Track recent subscriber growth with an intuitive line chart.
Quick links: Access important Newsletter features with one click.
Import capability: Easily import subscribers directly from the widget.

Check out the widget on your Dashboard.

Newsletter from anywhere with the Jetpack app

The latest updates to our subscriber management tools are fully optimized for mobile devices through the Jetpack app. Now you can:

Watch your email list grow: Track subscriber growth and your newsletter performance from anywhere, right from your phone.
Get real-time updates: See when someone comments on a post or when you get a new subscriber while you're on-the-go.
Publish and comment from anywhere: Write, edit, and keep the conversation going, even when you're away from your desk.
Expand your audience: Your newsletter will appear in the WordPress.com Reader, expanding your audience even more.

Download the Jetpack mobile app today on Android and Apple devices.

What's next?

We're constantly improving Newsletter, and more exciting updates are on the horizon. Your feedback drives our development, so please share your thoughts and suggestions in the comments below.

With WordPress.com's Newsletter, you can maintain complete ownership of your content and subscriber lists, add paid subscriptions on any plan, and keep more of your subscriber revenue.

Ready to send? Get started with a new site or add Newsletter to your existing site.

Start your newsletter