Know Your Audience: Meet the New Subscribers Feature in Jetpack Mobile

By Nick Bradbury on August 19, 2025

Picture this: You're on the road when you get a notification that someone new just subscribed to your newsletter. You want to know more about this reader: are they engaging with your content? What other posts resonated with them? Until now, getting those insights meant waiting until you were back at your computer.

That all changes with the Subscribers feature in the Jetpack mobile apps.

Ever wonder who's actually reading your content?

Content creators face a common challenge: understanding their audience while managing busy, mobile lifestyles. You might publish consistently and see your subscriber count growing, but key questions remain unanswered:

Who exactly is reading your content?
Which subscribers are most engaged with your newsletters?
How can you add new subscribers when you meet potential readers in person?
What's the best way to track your community growth over time?

The Subscribers feature puts these insights directly in your pocket, transforming your mobile app into a comprehensive audience management tool.

Your complete subscriber dashboard

The Subscribers feature gives you a detailed view of everyone who follows your content, whether they're email newsletter subscribers or visiting from the WordPress.com Reader. Here's what you can see at a glance:

Subscriber profiles: Profile pictures, names, and email addresses help you put faces to your audience. You'll also see when they subscribed and the country they're reading from, giving you a better picture of your community.

Engagement insights: For each subscriber, you'll see valuable metrics including emails sent, open rates, and click-through data. This helps you identify your most engaged readers and understand which content truly resonates with your audience.

Smart search and filtering: Need to find a specific subscriber quickly? Search by name or email address, then filter by subscription type—email subscribers who get your newsletter directly, or Reader subscribers who follow you through WordPress.com. Sort by join date or alphabetically.

Subscriber filter options in the Jetpack app.

Streamlined subscriber management

Adding new subscribers is now simple and secure, whether you're adding one person or multiple subscribers at once. Built-in email validation prevents typos, while clear consent notices ensure you're following email marketing best practices. Plus, you can directly contact engaged subscribers right from the app.

For creators with paid newsletters, the feature includes subscription plan details, billing cycles, renewal dates, and revenue tracking per subscriber—giving you complete visibility into your newsletter business.

Adding subscribers in the Jetpack mobile app.

Insights in your hand

Content creation isn't just about writing great posts—it's about building meaningful relationships with your readers. The Subscribers feature transforms your mobile device into a powerful audience management tool, giving you the insights you need to create content that truly connects with your community.

Whether you're a blogger building your first following or a newsletter publisher managing lots of subscribers, this feature helps you understand your audience better and foster stronger connections with the people who matter most: your readers.The Subscribers feature is currently available in the Jetpack mobile app. If you already have the app, go check it out. If you don't, download it today for iOS or Android.