| Hey, Rumors of my demise have been somewhat exaggerated; not completely, it must be said. As regular readers perhaps guessed, my health issues weren't quite done... but should be now. Since we last spoke a few months ago(!), I've also bought a house, refurbished it, and moved in, while cracking some ribs along the way! But I'm fighting fit again with my various illnesses conclusively squashed, and back at work once more. Hallelujah, and so forth. As for you lot, I have not one but TWO juicy things for you today. - A new video (not that video for reasons that will become clear)
- An early Black Friday deal you will love.
The Video It's not the in-depth ad creation tutorial that was promised. I realized during my convalescence that I needed to rejig the content significantly to account for the recent changes. I also realized that most of you will need to engage in quite a bit of testing to get a handle on the new targeting system. So what I have for you first is something perhaps better: a secret way to hit your old author targets on Facebook. Oh yes. This trick will only work until January but that should buy you enough time to test and adapt to the new system. In fact, it's three different ways you can hit your old author targets... but you may have figured out two of them already as they are quite basic and simply involve reactivating or extending old campaigns. Which should work until Jan 2026. The third way is a little more involved but will allow you to run ads for NEW books against your old targets. That's right. And this video shows you how: This is the first of several new resources in the pipeline to help with the Facebook Ads changes frustrating so many of you. (Including that tutorial you have all been waiting for - but I needed to publish a couple of other resources first so everything would fit together nicely.) One other thing coming up ahead of that tutorial is more help with ad images. The Image Workshop is returning! And there are rumours of a LIVE EPISODE this month which will show you how to quickly spin up all sorts of promo graphics from one ad image so all your branding looks professional and consistent. Something else to help you punch up your branding is the return of the most popular Black Friday deal in Authorland. The Deal DepositPhotos is back! This deal will run for a few weeks this year so I'm going to share lots of resources on how to use stock photos to level up your ad images and branding. But if you wanna jump on that deal now... I don't blame you. This is an affiliate link, but is a genuinely cracking deal at the lowest price it has ever been. I use it all the time myself and heartily recommend it. Credits never expire and you can stack 'em as much as you like if you are a power user. Get 100 Stock Photo Credits for $39 @ AppSumo. (And if you are new to AppSumo, you might get an extra 10% off for signing up to their mailing list - check out the pop-up offer.) That's all for this week. Soooooo much more to come!! Dave P.S. Writing music this week is Amadou & Mariam with M'Bife. | 
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