Andrew Adetitun Successfully Funded His Book on African History. His Website Was the Launchpad.

By WordPress.com Staff on February 6, 2026

Andrew Adetitun runs The King's Monologue, a media network teaching African history to over 160,000 followers across different channels.

He noticed that African history wasn't just underrepresented — it was actively obscured. Achievements credited to the wrong civilizations. Truth buried in books most people would never read.

So he started making content. First on TikTok. Then YouTube. One video went viral — a few million views in days. The audience grew from there.

From a viral TikTok to 160,000 followers

What started as a few videos turned into something much bigger:

120,000+ YouTube subscribers
160,000+ followers across platforms
A library of documentaries and original research
Museum visits, trips to Egypt, academic papers

Andrew is a qualified teacher by training. He spent years teaching high school.

But his real passion was history — specifically, making African history accessible to people who'd never pick up a niche textbook.

There's a lot of truth hidden in books. But most people aren't book enthusiasts — they come across things in their day-to-day life. YouTube is probably the most powerful medium for reaching them.

YouTube became his classroom. Documentaries became his lesson plans. And the community that formed around The King's Monologue became his students.

Why Andrew needed a website

Social platforms are borrowed land. Andrew knew that.

When you're on social networks, there's always that thing in the back of your mind — if they one day close or cancel your channel, where is everyone going to go?

He wanted a home base. A place he actually owned. Somewhere to:

Host images from museum visits and statue reconstructions
Publish academic papers and articles
Build search engine visibility so his content would rank
Support initiatives like his Kickstarter book launch

A Linktree wouldn't cut it. He wanted control.

A former WordPress developer who didn't have time to develop

Here's the twist: Andrew used to be a WordPress developer. He knows how to build sites from scratch — find hosting, install WordPress, customize themes, write code.

But he didn't have time for any of that.

Even just thinking about it was giving me a headache. Finding hosting, installing WordPress, going through all that rigmarole.

So he went the simpler route. He signed up for WordPress.com, saw the AI website builder, and gave it a try.

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The structure of his new website came together in minutes. No code. No theme hunting. Just prompts and tweaks:

Screenshot of Andrew's new WordPress site.

It was like working with a theme and being able to customize it on the fly without knowing any code.

He kept the design simple — limited colors, consistent thumbnails — and let the builder do the rest.

The website builder did most of the work. I just stuck to a strict theme for fonts and thumbnails, and it gave the whole site a professional look without me doing much at all.

Screenshot of the online shop area of Andrew's website.

What the website does today: Funding the Kickstarter and creating organic content

At the end of last year, Andrew launched a Kickstarter for his book on African history. The website was the launchpad.

I had a page set up — tkmedu.com/book-launch — and a lot of traffic came through that link, which then took people to the Kickstarter.

Screenshot of the book launch section of Andrew's website.

The campaign was successfully funded.

The website was a big part of that. It's done its job so far.

Besides, the site is an educational resource, which includes:

Articles and original research
An image gallery with museum photos and reconstructions (optimized for search)
A donation feature for supporters

Screenshot of the article archive section of Andrew's website.

From here, Andrew wants to expand. He already hired a website admin to help populate content — transcribing his videos and livestreams, editing, and posting.

Next, he plans to attract contributing authors — vetted and edited — filling the site with hundreds, eventually thousands of articles.

A searchable archive of African history that ranks in Google and serves researchers, students, and curious minds.

Your story deserves a home, too

Andrew is a former WordPress developer who chose not to build his site the hard way.

WordPress.com gave him a faster path. The AI website builder got the structure up in minutes. Managed WordPress hosting also means he's not dealing with updates, security, or server maintenance.

He focuses on the mission. The platform handles the rest.

Andrew's story started on TikTok. It grew on YouTube. But his website is the place he actually owns — and the launchpad for everything that comes next.

Yours can be too.