How Encircle Technologies Built a Smarter Agency Stack Around WordPress.com

By WordPress.com Staff on March 23, 2026

Rahul Tulsiyani has seen the full spectrum of web development.

His agency, Encircle Technologies, runs a 50–60-person team across development, QA, and UI/UX design, based in India, building everything from custom e-commerce stores to headless CMS architectures. It serves clients through a global network of agency partners.

When you work at that scale, across that many platforms and project types, you get very good at knowing what to trust.

For most client projects, the answer is WordPress.com.

You don't need to do any extra optimization work. Deploy to WordPress.com, and the site is fast from day one. It's kind of amazing.

Rahul Tulsiyani, CSO & Co-Founder at Encircle Technologies

That's also why Encircle joined Automattic for Agencies — WordPress.com's program built specifically for agencies managing multiple client sites.

"We joined Automattic for Agencies as a way to streamline how we manage WordPress.com for our clients. The program makes it easy to handle multiple sites from one place — without the overhead of juggling separate accounts. For an agency working at our scale, that kind of consolidation matters. It lets us focus on building, not administering."

The moment that changed their hosting default

It started with a client site that grew faster than anyone expected.

The site was brand new. No one was anticipating a traffic spike. But within weeks of launch, it got serious traction — and the hosting couldn't keep up.

They upgraded the server. Then again. Then a third time, all within a few months. Each upgrade meant another bill, another conversation, another round of hoping it would hold.

Eventually, they'd had enough. They moved to WordPress.com. The traffic problem stopped being a problem.

With WordPress.com, you don't have to worry about it. It can handle any kind of traffic you throw at it. Without extra cost.

Rahul Tulsiyani, CSO & Co-Founder at Encircle Technologies

Fewer plugins, less overhead, better sites

For a WordPress development agency, the real measure of a hosting platform isn't just uptime. It's how much extra work it creates — for the agency and for the client managing the site after launch.

Rahul's rule of thumb: the fewer plugins on a site, the better it performs.

On a typical self-hosted setup, agencies end up stacking plugins just to cover the basics — caching, security, performance optimization, backups. Each one needs to be updated, tested, and monitored. And clients end up inheriting that complexity.

WordPress.com handles all of that at the platform level, so the sites Encircle deploys start leaner, run faster, and are easier for clients to manage long-term.

We don't have to really optimize the website. It just works best.

Rahul Tulsiyani, CSO & Co-Founder at Encircle Technologies

That's what a fully managed platform looks like in practice: performance, security, updates, backups, domains, SSL, and support all taken care of.

Domain transfers are also handled seamlessly — including a free 1-year extension — making client handoffs that much simpler.

AI is raising the bar, and WordPress.com helps clear it

At the same time, clients are now arriving better prepared than they used to.

AI tools have changed how people come into projects — they've done more research and show up with detailed, specific requirements — staging environments, CI/CD pipelines, weekly backups. They know the terminology, and they know what to ask for.

Clients used to send a few paragraphs and call it a brief. Now they come back from every conversation with ChatGPT with a new list of requirements — staging setup, Git pipeline, security practices, CDN. They know exactly what to ask for.

Rahul Tulsiyani, CSO & Co-Founder at Encircle Technologies

This makes having a platform that handles the defaults even more valuable. When WordPress.com takes care of security, backups, and performance out of the box, your agency can focus on what clients are actually paying for.

In a market where client demands keep growing and shifting, that's not a small thing.

WordPress.com lets us focus on what clients actually hired us for. The infrastructure just works — and that trust adds up over time.

Rahul Tulsiyani, CSO & Co-Founder at Encircle Technologies

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