All hail our mobile-first search overlords... 🤖

Want to Rank? You've Got to Up Your Keyword Research Game...

Us marketers must like pain, because it seems whenever we get comfortable with one way of doing things, someone comes along and says, "Well, that's not going to cut it anymore." In this case, that's us telling you search has evolved in a big way, which means the way you perform keyword research to fuel your inbound and content strategies also needs to change. (Sorry!) The good news is that we're going to show you how.

Buffer Now Makes It Easier to Get Conversational Everywhere

The way the marketing world has embraced bots leaves us feeling that we're one Skynet short of a robot uprising -- but until then, Buffer has released a new tool called SocialChat that helps businesses take their conversational marketing strategy to the next level. SocialChat allows website visitors to start conversations on your site and continue them outside of your site, via Twitter direct messages (DMs) or Facebook Messenger. Cool, right? Here's the full scoop.

We're Living in a Mobile-First World, But What Does That Mean?

When we're not being beaten over the head with stats about how great video is (because it is), we're drowning in headlines about the rise of mobile devices. Neither bit of news is terribly surprising, but mobile-first indexing -- which rolled out in December of last year -- has still left some people scratching their heads, when it comes to designing their business websites without breaking their ranking. Allow us to demystify this massive shift in search ranking for you.

Weekly Number Crunching 💯

Instagram mobile ad revenue is expected to hit nearly $7 billion this year, according to 2018 research by Statista. Psh, chump change, right?