Toys and Phony Followers. 😲

Here's The Latest from the marketing, business, and tech world...

Toys"R"Us Resurrects, The Secret to Awesome Social Video Ads, and Fishing Out Fake Followers...This Is the Latest! Hey, it's Saturday and you did great this week! 🤗 Here's The Latest to help you do even better next week...  We Don't Have to Grow Up! Toys"R"Us May Make a Comeback Despite closing all of its store doors earlier this year, the Toys"R"Us auction has been called off as investors feel the brand is strong enough to be resurrected in a new format. Is brand > big bucks? Here's the scoop. Are Your Followers Phonies? SparkToro Knows! Rand Fishkin is at it again! With SparkToro's New Fake Follower Audit, you can learn what percentage of your followers on Twitter are bots, inactive, or just boring. Ok, not the last one, but wouldn't that be great? Tell Me More.  This New Data Can Help You Make Better Video Ads On Social Paid social is the way to go these days, but you already knew that. These 7 tips from Wave.Video's all-new research will show you how to use video to make those ads go from basic to brawny. Get the deets. ... More Music to Your Ears: Radical Ownership, Feedback, and Balance (The IMPACT Show Ep. 60) Hubcast 196: Sequences in Gmail, Recycling Employees as Videographers, & HubSpot Taketh Away "What is a work family? And should I have one?" [Creator's Block Ep. 88] Weekend Nonsense: Humor can be a powerful force in marketing and advertising. We think Kmart nailed it with this ad from 2013:     So, what's your fake follower percentage? How are you going to change the way you do video ads? Better yet, are you going to ship your pants? Just kidding. Hit reply and let me know your thoughts! (Or if you have any on The Latest overall, send those over too.😀)  Remember, if you got this from a friend and haven't subscribed yet, join the fun here.  See you next week,  Ramona Sukhraj Head of Editorial Content @ramonasukhraj Share the Awesomeness.    I'm not interested at this time Sent by IMPACT, 8 Fairfield Boulevard, Suite 107, Wallingford, CT