[THE LATEST] The Future of ABM, Rebranding Lessons From WW, & Rethinking Agency Profitability

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The Future of ABM, Rebranding Lessons From WW, & Rethinking Agency Profitability...This Is THE LATEST! I don't want to toot my own horn, but I've kind of always had an entrepreneurial spirit.  When I was in fourth grade, for instance, I learned how to make fortune tellers out of paper and somehow got my classmates to buy them for 10 cents during recess (25 for those made out of "designer" wrapping paper). I used this money to buy cookies and pretzels at lunch and business boomed -- for about a week.  Looking back on it now, the reason behind my success is clear. Everyone wanted to know what the future held, even if it was just a playful guess.  Even today, nearly two decades later, that still reigns true. 🔮  What Does the Future Hold for Account-Based Marketing? The Co-founder of Terminus Shares! How can some companies successfully use account-based marketing to shorten the sales cycle, increase penetration in key accounts, and improve customer NPS scores, while others can't? This week on The Inbound Success Podcast, Terminus Co-Founder Sangram Vajre shares his insights on the past, present, and future of ABM, including who it is actually right for and so much more. Listen in on this exclusive interview with our VP of Marketing, Kathleen Booth.  🏋️  Weight Watchers Stumbled With Its Rebrand. Here's How You Can Avoid The Same Fate. Weight Watchers is now WW, but if this is your first time hearing about it, you're not alone. The iconic weight loss company recently rebranded in order to reach a wider and younger audience. Unfortunately, looking at its first quarter performance and plummeting stock values, something is clearly amok. Let's examine where WW went wrong with its rebrand and the lessons marketers everywhere can learn.  💵  These Two Things Have More Effect on Your Agency Profitability Than You Think. [VIDEO] Is your marketing agency financially fit? If you're like most, you measure your financial success based on revenue, but the buck certainly shouldn't stop there! Marketing Agency Mentor & Advisor Jason Swenk shares two factors every agency should be taking into account in order to be more profitable.  👀 ... When You're All Ears (& Eyes)  First INBOUND Speakers Announced, Issues with Omni-channel, & Restricted Access to Content [Hubcast 215] "Getting on Camera, Getting Creative, & Getting Sponsors" (The IMPACT Show, Ep. 71) "To Script or Not to Script" (Film School for Marketers, Ep. 4) 🚨 Save Your Seat! Are 60% conversion rates even possible? Find out TONIGHT in New Haven! If you're in New Haven, CT, tonight and want to learn how exponentially increase the results you're seeing for lead gen and eCommerce when you integrate Facebook and Instagram ads into your inbound approach, register here and join us! In this month's Website Throwdown, we have speaker, bestselling author, and marketing strategist David Meerman Scott joining the ring to critique a few hand-picked sites with our panel of experts. They'll be reviewing everything from content and design to SEO and conversion paths. Test your luck and submit your site for the chance to be critiqued by Monday, March 11! Or if you'd rather be a spectator, you can save your seat. 🌎  IMPACTers on the Move Want to convert more leads and close more deals in 2019? Come see IMPACT VP of Marketing Kathleen Booth at the SMPS GROW Professional Development Conference on Next Thursday, March 14 in Hunt Valley, Maryland! Kathleen will be showing you the exact strategies you need to implement to get found online and grow your business with content. Register now for this in-person event. Don't miss Marcus Sheridan's session at Social Media Marketing World: Marcus will be in San Diego for SMM next month and you don't want to miss his talk on the March 22. He'll be discussing "How Radical Transparency With Video Can Explode Your Business and Bottom Line" and sharing a ton of first-hand experience. Get your tickets here. Catch ya later! Ramona Sukhraj Head of Editorial Content @ramonasukhraj I'm not interested at this time Sent by IMPACT, 470 James Street, Suite 10, New Haven, CT