How AWeber Revitalized Its Newsletter, Facebook's Fight Against Discriminatory Ads, & Pinterest's IPO...This Is THE LATEST!
What, if anything, do you consider yourself an expert in? Don't freak out -- It doesn't have to be something profound or even professional.
Are you a basketball maven? A connoisseur of soft cheeses? A grandmaster of everything Star Wars?
Personally, I like to think I'm aficionado of all things Bollywood, but I don't go throwing that claim around lightly.
When you become known as an expert, you immediately set the expectation that there is nothing in that area that you don't know.
As digital marketers in a "They Ask, You Answer" environment, this perception from your buyers is essential. You want to be seen as the go-to resource in your industry.
Think about it: Wouldn't you expect HubSpot to know everything about inbound marketing? Or YouTube to know everything about online video?
That's why my ears perked up a bit when I heard AWeber talking email...
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