Screening for Company Culture Fit, HubSpot's New Customer Feedback Dashboard, & Why Mom-Friendly Company Cultures Benefit Everyone ...This Is THE LATEST!
While doing some research this weekend for a project, I came across a staggering statistic.
Almost 30 percent of responding adults said they would give up seeing their friends in person before they would surrender their smartphone, according to The Boston Consulting Group.
What?
Look, I'll be the first to admit that this 2017 New Yorker cartoon speaks to me on an almost spiritual level...
Still, I'm amazed at how quickly we all seem to forget that -- even with so much technology at our fingertips -- we are still human beings who crave human contact, validation, and interaction.
In the context of marketing and sales, buyers may be going out of their way to avoid speaking with someone in sales -- but look at the rise of conversational marketing.
We now live in a digital age where buyers are not only demanding authenticity from brands, they also want to have real-time, human conversations with them.
And if we were to look inward at our own organizations, it doesn't matter if you are starting to embrace remote workers as part of your team; the company culture you create with your people still matters.
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