Cancelled Plans > Plans 😎

Here's THE LATEST from the marketing, business, and tech world...

Marketing to Gen Z, Product Ads on YouTube, & Choosing the Right Paid Media Platform...This Is THE LATEST! Friends, I hate to be a broken record (or age myself further with that reference), but I've been 30 for almost two weeks and man, am I feeling it.  I'm exhausted, my lower back has been killing me (more than usual), and I can't explain just how excited I was when my plans for tonight got postponed.  Real life photo of me upon hearing this news I know, I know. These are all cliches that soon even I will be insulted by, but I need some time to climb over this mental hurdle and mourn my informative youth.  It doesn't help that not once, but twice this week, we were hit with reports on how Gen Z (yes, we're already old news, my fellow millennials) are the next hot market. 🤳 If You're Not Targeting Gen Z Already, You Will Be Soon Enough -- And You'll Want This Report Handy! While you may think of Gen Z as just Tik-tok loving, phone-wielding teenagers, its oldest members are entering the workforce and soon will be powerful players in the consumer market. IMPACT's Director of Client Service, Katie Pritchard, dives into the report and shares crucial insights even marketers who aren't targeting Gen Z need to know. 📺  Google Is Quietly Testing Putting Product Ads on YouTube Videos (& It Could Transform Your Shopping Experience) YouTube is overflowing with product reviews, unboxing videos, and other pieces that have proven extremely useful in buyer journeys. Wouldn't it be great if buyers could take action right after watching a rave review? Well, with the new product ads being quietly tested on YouTube, this just may be a reality sooner than later. Here's what we know so far about this covert ads experiment. 💰 Which Paid Media Platform Is Right for You? Paid media is quickly becoming a staple of many modern marketing strategies, but between Google Ads, Facebook, LinkedIn, Quora, and so many others, how do you know which will give you the biggest bang for your buck? IMPACT Client Success Manager Marc Amigone breaks down the differences between five of the biggest players in the paid media space and how you know if they're right for your business. 👀 ... When You're All Ears (& Eyes)  "Google's Duplicate Content Penalty Isn't Real" & the Return of Franco Valentino (Content Lab, Ep. 30) "INBOUND Breakout Highlights, New Website Analytics Tools, & Bad Sales Cultures" (Hubcast 225) "When to Seize the Opportunity & Start a Business" (MarketHer, Ep. 52) "How to Market, Sell, & Connect with Gen Z" (Film School for Marketers, Ep. 12) "How Alex Nerney's Pinterest Strategy Drives 200,000 Organic Monthly Visits to His Website" (Inbound Success, Ep. 89) 🎉 Weekend Nonsense Burger King has really been throwing caution to the wind in recent years when it comes to their marketing. This week, they released not one but TWO outrageous campaigns, including this print campaign in Brazil sharing what they claim are real x-rays of customers who were injured eating the chain's iconic Whoppers.  The goal? To show that the sandwiches live up to their name and really are that big. Here's just one of the ads being run: What will they think of next? Personally, I love the edgy risks Burger King is taking, but they're definitely not for everyone. Hit reply and let me know what you think of their bold marketing moves. :) Here's to cancelled plans 😎 Ramona Sukhraj Head of Editorial Content @ramonasukhraj I'm not interested at this time Sent by IMPACT, 470 James Street, Suite 10, New Haven, CT