[THE LATEST] Airbnb's New Video Strategy, Facebook's New Redesign, & Is In-house Content Really Worth It?

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Airbnb's New Video Strategy, Facebook's New Redesign, & Is In-house Content Really Worth It?...This Is THE LATEST! It's May 4th, or Star Wars Day as it's known in some circles.  Now, I know this might bother some people, but I'm not that big of a Star Wars fan. Yes, I enjoy the films and can appreciate their place in history, but I'm in no way lining up outside the theater in a Princess Leia costume trying to be the first person to see the next one or trolling Tumblr for Reylo memes.  It's just not my thing -- but you know what is? Puns. And the fact that May the fourth sounds like "May the Force" just gives me my jollies. Kind of like this news from Airbnb... 🌴  Airbnb Hopes Unique Video Content Will Help Differentiate & Draw Attention to Services. Here's What They're Doing  I don't know about you, but I'm a HUGE fan of House Hunters International, not the domestic version, just International. So, when I heard Airbnb was investing in original video content on YouTube and other platforms to highlight some of its most interesting spaces, my ears certainly perked up. This week, we dove deeper into what their strategy looks like, what viewers can expect, and the lesson to marketers.  🤯  Facebook's Planning On Giving Users More of What They Want With Its Upcoming Redesign Over the past few years, Facebook has spent a lot of time trying to steal traffic from other social media platforms by adding new (often copycat) features many arguably didn't want. Well, in a breath of fresh air, they're planning a redesign that will actually bring focus to two of the platform's most popular features among users -- Events and Groups. 🤔  The Burning Question: Is In-House Content Creation Really Worth It? No one knows it better than I do, in-house content creation is no easy feat, but you know what they say -- nothing worthwhile ever comes easily. In this article, IMPACT Client Success Manager Genna Lepore begs the question "is in-house content creation really worth it?" and explores the reasons why and why not. 👀 ... When You're All Ears (& Eyes)  "Learning & Leveraging the Resources You Have" (The IMPACT Show, Ep. 75) "How to Grow Your Online Community Using Video" (Film School for Marketers, Ep. 11) "Agency Tough Love: When It's Time to Break Up with a Client" (Creator's Block, Ep. 104) "How Goldie Chan Became 'The Oprah of LinkedIn' Using LinkedIn Video" (Inbound Success, Ep. 88) 🚨 Save Your Seat What's your video marketing strategy missing? You might know what to say and have all the right equipment, but if you're not using the right platforms, your video marketing strategy is going to fall flat. Join us for an hour when Vidyard's Jesse Ariss and IMPACT's Zach Basner show how to use YouTube and a great video host to complete an ideal video strategy. Tune in for May's Website Throwdown next Thursday, May 9 at 1 PM ET, when our panel of website strategy experts, including guest star Matt Mroczek, VP of Marketing for ChipBot, will be reviewing 5 hand-picked sites and providing feedback and recommendations on content, conversion optimization, UX, design, and SEO. Save Your Seat Now! 🎉 Weekend Nonsense You may say I'm a dreamer, but I'm not the only one -- at least not according to this new quiz from Adobe that put me and four other IMPACTers in that bucket. MyCreativeType is a 15-question quiz/campaign by Adobe Create magazine designed to explore the many different faces of the creative personality. "Based in psychology research, the test assesses your basic habits and tendencies—how you think, how you act, how you see the world—to help you better understand who you are as a creative," says Adobe. In between each question, you're also met with seemingly random ASMR videos and imagery that are certain to get a reaction out of you. Take the quiz, then hit reply to let me know what you got! :)  See you next week! Ramona Sukhraj Head of Editorial Content @ramonasukhraj I'm not interested at this time Sent by IMPACT, 470 James Street, Suite 10, New Haven, CT