[THE LATEST] Truths of Work-Life Balance, Going Digital With Direct Mail, & Finding a Great Content Interviewer

Here's THE LATEST from the marketing, business, and tech world...

Truths of Work-Life Balance, Going Digital With Direct Mail, & Finding a Great Content Interviewer...This Is THE LATEST! It's complicated. This phrase is more than just a frustrating relationship label forced upon us by Facebook and a far more delightful romantic comedy starring Meryl Streep and Alec Baldwin -- it seems to be the motto of modern society. As sophisticated human beings today, it feels like we tend to overcomplicate things that should be rather simple. For instance, the question "what should I have for dinner tonight?" (Excuse me while I panic-search Pinterest for a hot minute.) These decisions and situations are just everyday parts of life that are actually quite simple, yet we stress ourselves out trying to solve them.  If we took a minute to slow down and take a deep breath, in most instances, we'd realize the answers lie in getting back to basics -- like the skills highlighted in today's latest insights: 🧘🏾  If You Want Work-Life Balance You Need to Come To Terms With 4 Things First [TED Talk Video] In our last issue the big topic was burn-out and, like burn-out itself, it isn't just going away, my friend! In this timely TED Talk shared by our VP of Talent, Natalie Davis, you'll learn four stern, but important realizations any professional must have if they want to actually achieve work-life balance. Some may seem obvious, but they're worth repeating. WATCH THE TALK ✉️   Here's How One Expert Earned 3300% ROI By Combining Direct Mail With Digital Tactics [Podcast] Yes, I'm a digital marketer, but that doesn't mean I can't appreciate the analog world. For example, handwritten cards are my jam. Yes, I do draft them in my phone's notepad before writing them out, but that's besides the point. Old school mediums like handwritten cards and direct mail can still play an important role in today's digital world. In fact, in the latest episode of The Inbound Success Podcast, host Kathleen Booth sits down with marketing expert Adam Sand to learn how he has used Facebook ads, video marketing, and direct mail to generate 3300% ROI. go digital with direct mail  🕵🏽  How Can You Ensure Your Content Marketing Manager Is a Great Interviewer? So, you know your content marketing manager needs to have a way with words, but that's not the only critical skill you should be looking for. Your content marketing manager also needs to be a skilled interviewer like all great journalists of the past. Now, you don't need to find the next Oprah (though that would be AMAZING), but they need to be able to draw important information out of your organization's subject matter experts to create quality content. Our favorite director of web & interactive content, Liz Murphy, explains how you can evaluate these interviewing skills during your hiring process. learn how  👀 ... When You're All Ears (& Eyes)  "What Is Fearless Leadership & What Should It Never Be?" (Leadership in Real Life, Ep. 1) "The Pain of Outlining & an Airing of Grievances" with Kali Greff & Alexa Baray of Verblio (Content Lab, Ep. 33) "How to Land Your Dream Job" (MarketHer, Ep. 55) "Doing Things the Inbound Way" (The IMPACT Show, Ep. 77) "Avoiding Empty Promise Purgatory" (Creator's Block, Ep. 106) 🚨 Save Your Seat TODAY! Google Ads AMA in IMPACT Elite at 11 a.m. ET: This "ask me anything" will feature our in-house paid media specialists Jason Linde and Dan Baum. To attend all you need to do is join IMPACT Elite and RSVP "Going" to this event.  Still need convincing? Check out this special message from our dream team here:  Hartford HUG on June 11: Want to learn from HubSpot's "Choose Your Own Adventure" lead nurturing strategy? HubSpot ninja Carina Duffy will spill all of her HubSpot secrets, and you should be there. Get Your Site Critiqued on Website Throwdown June 12! Tomorrow is the last day to submit your site for the chance to be critiqued live on the air by our hosts and, this month's guest, VP of Content & Community at Drift (and HubSpot alumni) Mark Kilens! Not ready for critique? You can also save your seat to watch! New Haven HUG on June 25: The New Haven HUG will be hosting totally live website throwdowns! Our panel of experts will be critiquing websites from our audience and offering valuable tips and tricks to improve your site right away. Make sure to register -- and, if you dare, throw your site into the ring! IMPACT Live 2019 is Almost Here! August is just around the corner which means so is IMPACT Live 2019. This two-day high-energy is where the best in marketing and sales come together to learn tried-and-true tactics for breakthrough results. Don't wait -- get your ticket now! 🌎 IMPACTERS on the Move You've got two chances to catch IMPACT VP of Marketing Kathleen Booth in person this week. On June 5 and 6, you can have dinner (and lunch!) with Kathleen during an exclusive Parse.ly event in New York City, during which she'll talk about bringing IMPACT's brand publishing vision to life. Then, on June 12, Kathleen will be featured as a part of Zingerman's ZingTrain Speaker Series, with a talk on driving more leads and increasing revenue through digital marketing.  Also on June 12, Liz Murphy will be speaking on a panel about giving your brand a voice at the Brewers Association of Maryland Technical Summit.  👉 Learn more about having someone from IMPACT speak at your event. 🗞️ What I'm Reading I know you've been loving Liz's weekly inspiration so I thought I'd start sharing a bit of my own. Here's a taste of the eclectic things that have my creative juices flowing right now:  Just a few weeks shy of the start of Pride Month, Gillette shared this touching ad featuring a transgender teen and his father. You may want to grab a tissue or two.  Pantone released a line of colors inspired by the way coral is reacting to climate change. Yeah, science! A recent study by Oxford Brookes University found that the most intelligent people like to listen to a particular type of music-- and, frankly, I'm not surprised.  That wasn't so complicated now, was it? Talk soon! Ramona Sukhraj Head of Editorial Content @ramonasukhraj I'm not interested at this time Sent by IMPACT, 470 James Street, Suite 10, New Haven, CT