Mailchimp made some major changes recently which were received very negatively – causing many users to flee into the arms of alternatives like MailerLite.

I moved to MailerLite a couple of months ago, and have been very happy with the change but, there are a few things you need to watch out for. Whether you have multiple, big lists with lots of automations, or are still growing your first list on the free plans, this post will guide you through all the issues.

Warning: it's long. But there's a prize for making it to the end. Plus it covers a lot.

  • First we run over the differences between Mailchimp and MailerLite – things like free plans, pricing, features, and integrations, and which of those differences really matter.
  • Next we look at the steps involved in physically moving your list across to MailerLite. This is actually the easiest part of the whole process, but there are some wrinkles.
  • With that taken care of, we move on to more advanced topics like switching over your automations, what to do about those pesky website forms and sign-up links, and also how to sweep up any stray Mailchimp forms out there in the wild so you don't have precious sign-ups going to the wrong place. That last part can be tricky.
  • Then we wrap up with a few things you mightn't have considered, like how to maybe keep a shell of your Mailchimp account open without paying anything, and why you might want to do that, at least temporarily… but also the hidden costs involved.

This post is not a comprehensive guide to those cataclysmic changes at Mailchimp which had swarms of people dropping it like a hot potato. That breakdown is here, if you missed it: Time To Ditch Mailchimp? (Spoiler Alert: the answer is "yeah, probably.")

Okay, let's get to it.

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