Email List Hygiene Is a Big Deal, Google Makes Advertising Apps Easier, & YouTube Ads Spend Is Down a Whopping 20% with Retailers ...This Is THE LATEST!
It's now day three of the July 4th holiday weekend here in the States, and I've got to be honest with you — if the past few days are any indication, I'm not winning any self-control awards in the near future.
Case in point, July 4th, itself.
On Thursday morning, I bought an honest-to-goodness charcoal grill, and I had plans. Big, patriotic, adult-like plans.
I was going to stand outside in my backyard, while the dogs protected me from evils such as wayward squirrels in trees and birds flying 50 feet above us. I was going to light things on fire with an undeserved sense of pride. I was going to put veggie kebabs on skewers and make the most beautiful grilled salmon the world had ever seen. I was going to use my new grill tools set to flip things over and... you know, other grilling-associated of activities.
Instead, my grill stayed in the box.
And I ate a homemade ice cream sundae out of a waffle cone for dinner, while binging the entire third season of Stranger Things.
I am a weak woman.
Still, I guess there is hope. Did I eat ice cream for dinner? Yes, I did. But I also went to the gym yesterday and today, so that's something. Plus, I bet there are more than a handful of you out there in the audience who have also committed similar summer vacation sins.
If you're one of them, that's OK.
You can make up for it right now by taking a few minutes to peruse some of the digital sales and marketing goodness below. I've included great features on leveling-up your email marketing game, app advertising through Google, a YouTube advertising slump, and more, so there's something for everyone.
Though these articles won't help you burn off any rocket pops you may have consumed in the past 72 hours, I can guarantee you'll feel like an accomplished professional by the end of this newsletter — well, at least for a little while.
OK, this is something special for those who are paying attention. IMPACT Live is only 30 days away. And I have a secret promo code that will get you 30% off. You will only see this code presented this one time here — in this very newsletter — and nowhere else. So, here's your one shot, y'all. Use promo code FRIENDOFLIZ30 to be my friend and save $$$ on your ticket to one of the best digital sales and marketing events of the year.
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