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After about a week of being a whiny, sniffly, cranky, achy little so-and-so, I finally woke up yesterday feeling like a human being again. A human being who could breathe freely through both nostrils! Without the assistance of a nasal spray!
But on Monday morning, as I thought back on all of the sweet messages I received from some of you last week — as well as from coworkers — wishing me a speedy recovery, a light bulb went off in my brain for a potentially lucrative business idea.
Condolence and get well soon greeting cards for marketing failures.
Because nobody's perfect.
We've all made a dumb mistake that we should have caught before someone else did.
Or a site test we were sure would increase conversions actually resulted in fewer leads.
And, even though we absolutely should take responsibility for what went wrong and account for why it happened, sometimes we just want someone to say, "Buck up, tiger. It happens to the best of us."
I think I'm onto something with this, y'all.
But I still have a lot of work to do to get this venture off the ground. So, for now, let's dive into some seriously juicy, actionable insights so you can prevent digital sales and marketing snafus before they happen.
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