[THE LATEST] Facebook Ads Now in Search Results, How to Increase Traffic & Improve SEO with a Single Fix, & The Big Problem with Traditional HubSpot Consulting

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Facebook Ads Now in Search Results, How to Increase Traffic & Improve SEO with a Single Fix, & The Big Problem with Traditional HubSpot Consulting ...This Is THE LATEST!  💯 Jump Right into the Good Stuff! Facebook Is Now Including Ads in Facebook Search Results How to Increase Traffic & Improve SEO with Structured Data Markup There's a Big Problem with HubSpot Consulting in the Inbound World (& Here's How Businesses Can Fix It) 📚 Ahem. Have you gotten your copy of the second edition of They Ask, You Answer by Marcus Sheridan yet? It's revised and updated with new chapters on the power of video, conversational marketing, how to create the perfect inbound website, and more.  Greetings and salutations from sunny Hartford, Connecticut! That's right — on Monday, I made the great voyage up the East Coast, from Annapolis, Maryland (with Kathleen as my navigator)... Which included a... let's just say an "adventurous" trip across the George Washington Bridge in New York. 😨 But I'm here, at the Hartford Convention Center!  And I've got my badge, so I'm IMPACT Live official! And I finally got my mitts on a copy of the second edition of They Ask, You Answer! And then my heart grew three sizes reading through the acknowledgements on page 321... (Hm, I should probably see a doctor about that.) And, of course, I'm beyond thrilled to be here with my IMPACT family.  There's one downside, though. By the time this email hits your inboxes, IMPACT Live will not have officially kicked off yet. So, this is the only photo I am allowed to share with you of the incredible multimedia experience we've set up for this year's main stage.  Sad trombone.  If you're at IMPACT Live this year, I'd love to meet you! (If you don't know what I look like, just keep an eye out for an overly-caffeinated, six-foot-tall content nerd having a heated debate about the Oxford comma. That's me.) If you're not at IMPACT Live this year... look, I can't say it doesn't hurt, but we can get through this rough patch in our relationship. For now, just check out the digital sales and marketing goodness I've hand-picked for you below. ...and then stay tuned. This Thursday's edition of THE LATEST is going to feature a few really exciting announcements.  😮 Heads Up, Facebook Advertisers — Ads Are Now Being Displayed in Facebook Search Results With billions of searches being conducted on Facebook, it was only a matter of time until the social network expanded its ads real estate to include search results — especially as they continue to focus on user experience and providing relevant content people are seeking out. In this article, Paid Media Specialist (and Facebook genius) Ali Parmelee breaks down everything you need to know about this huge Facebook search advertising opportunity. ⭐ RELATED CONTENT: FTC Slaps Facebook with $5 Billion Fine Over Data Privacy, Biggest Fine Ever for a Tech Company According to New Research, These Are the Best Times to Post on Social Media 🤓 Learn How to Improve Your Site SEO & Increase Organic Traffic from This Expert Interview How can structured data markup — a simple technical SEO fix — increase organic traffic by 62% and the number of pages that rank in Google's top 10 and top 100 results by 100%? Geoff Atkinson's company, Huckabuy, works with companies large and small to implement structured data markup on their websites, and he has seen incredible before-and-after results. In this week's episode of the Inbound Success podcast, Geoff Atkinson explains what structured data markup, why it matters, how it works, how to implement it, and more. ⭐ RELATED CONTENT: How to 10X Landing Page & CTA Conversions How to 6X Your Sales Pipeline with Buyer Intent Data 🤔 There's a Big Problem with HubSpot Consulting in the Inbound World; However, There's a Way Businesses Can Fix It With a partner network now in the thousands, HubSpot has no shortage of agencies willing to help their clients utilize the platform. But in late 2017, we realized there was something fundamentally broken about how we were doing HubSpot consulting and, since then, we've completely changed our service offerings and philosophy around how we deliver them. In this candid article, IMPACT HubSpot Expert Carina Duffy talks about what's broken with the traditional HubSpot consulting model, why it doesn't work, and how businesses can fix it. ⭐ RELATED CONTENT: HubSpot vs Mailchimp: Which Is Better for Email Marketing? An Honest Review of HubSpot Conversations: Pros & Cons 🎧  Our Latest Shows & Podcasts  Average Time to Close Ticket Reports, They Ask, You Answer (Revised & Updated), & New Report Drill-downs (Hubcast) NEW Mindfulness for Nonmeditators (MarketHer) NEW Using Buyer Intent Data to 6X Your Sales Pipeline (Inbound Success)  How to Pack & Prepare for IMPACT Live (The IMPACT Show)  10 Bad Habits of Unsuccessful People (Creator's Block) 🗞️ What I'm Reading  Finally, as always, here is what I'm reading this week... without preamble or context: If you're an advertiser with a niche audience, you need to be paying attention to Reddit. Seriously, Reddit is amazing.  Both Snapchat users and advertisers are digging SnapGames. I just... I still feel so old using Snapchat.  IKEA continues to slay the advertising game with a faux documentary (produced with National Geographic) called "Endangered Sleep." It's spectacular. OK, time to go mix and mingle — talk to you later this week!  Liz Murphy Director, Web & Interactive Content @naptownpint I'm not interested at this time Sent with 💙 by IMPACT  470 James Street, Suite 10, New Haven, CT