[THE LATEST] Google's New Question Hub, Snapchat Unveils "Instant Create" for Ad Creators, & the 7 Positions You Need on Your Content Marketing Team

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Google's New Question Hub, Snapchat Unveils "Instant Create" for Ad Creators, & the 7 Positions You Need on Your Content Marketing Team ...This Is THE LATEST!  💯 Jump Right into the Good Stuff! Thanks to Google's New Question Hub, Your Content Strategy Game Will Never Be the Same Snapchat's New "Instant Create" Feature Just Made Creating Snapchat Ads So Much Easier  The 7 Essential Positions You Need on Your In-House Content Marketing Team ⚠️ Launch pricing for Digital Sales & Marketing World 2020 has been extended until Wednesday at midnight with promo code "LP-Extended" — the code is case sensitive. (Is it worth it? Well, almost 300 people have have already taken advantage of the deal. Just sayin'.)  Between when I finally got home from Connecticut late Saturday evening and Monday morning, I slept for 22 hours. On the one hand, that's a lot of sleeping... even for me. On the other hand, any Sunday spent primarily as a "blanket burrito" I consider to be a Sunday well-spent. Plus, I spent most of that day snuggling with this little monster: So, I'm going to put this past weekend in the win column. Still, there's one thing that's bothering me. Intellectually, I understand that the digital sales and marketing world will keep on spinning even when I put everything on pause for a week, as I did for IMPACT Live. Emotionally, however, I find it to be quite rude and inconsiderate.  How dare companies continue to roll out big changes to their products or make big, sweeping announcements in my absence?  "Liz, you're not the center of the universe, you know." Are you sure about that, though? Given that the universe is infinite and always expanding, there's a good chance I might be. Also, I don't think it's too much to ask that Google and Snapchat run their timelines by me next time, just to make sure I'm not inconvenienced.  Now, let's get into it... 🤔 Introducing the Google Question Hub, a Game-Changer for Your Content Strategy It's hard to even fathom Google not having the answer to a question or search query. But while it may sound crazy, there are some circumstances when Google comes up empty. Enter Question Hub, Google's solution for when you've actually stumped Google. In this article, IMPACT Content Consultant Jenna Ott outlines exactly what the Google Question Hub is, and how you can use it to identify lucrative gaps in your content strategy. ⭐ RELATED CONTENT: Google Sheds Light on the State of Search in 2019 Google Calendar Is Down & Here Are 19 Relatable Tweets for These Dark Times 📲 Snapchat Rolls Out "Instant Create" Feature to Make Ad Creation Easier for Marketers Snapchat is introducing an easier way to create ads on the platform. The company launched "Instant Create," a tool that offers a simple, three-step process to create ads optimized for Snapchat. Instant Create is designed for businesses with limited resources who may not have the time or expertise to go through the entire ad creation process. To make your lives easier, IMPACT Digital Beat Reporter Iris Hearn took the tool for a test drive, so she could give you this detailed walk-through of Snapchat's new "Instant Create" tool — with screenshots.  ⭐ RELATED CONTENT: Ads Are Now Being Offered in Facebook Search Results Instagram Influencers Worried About the Possible Removal of "Likes" 🏅 Here Are the 7 Essential Roles You Need on Your Content Marketing Dream Team If you're looking to ramp up your content marketing efforts, you're going to need to assemble your content marketing team. But what positions do you need to fill? How many people should be on your team? And what specific skill sets should you be looking for from each member of your team? IMPACT Lead Content Marketing Trainer Kevin Phillips explains the seven positions you need on your content marketing team, what they each bring to the table, and how they'll help you achieve your goals. ⭐ RELATED CONTENT: The Ultimate Marketing Interview Questions List for Businesses (Ungated) How to Define Your Company's Content Marketing Mission Statement 🎧  Our Latest Shows & Podcasts  3X Video Views with Captioning (Inbound Success) NEW Are Voice Assistants the New Frontier or the Start of Armageddon? (Creator's Block)  Improve SEO & Increase Site Traffic with Structured Data (Inbound Success)  Average Time to Close Ticket Reports, They Ask, You Answer (Revised & Updated), & New Report Drill-downs (Hubcast)  Mindfulness for Nonmeditators (MarketHer) 🗞️ What I'm Reading Finally, as always, without preamble or context, here is what I'm reading at the start of this week: Twitter is testing a new feature that lets users subscribe to Tweet replies. As if my mentions wasn't already a scary place. Instagram users may soon be able to chat with those using Facebook Messenger. To be clear, I still hate the Facebook Messenger app and refuse to download it. It is the petty hill I will die on. Radio and audio giants are trying to solve the podcast discoverability problem. Meanwhile, I have 17 unplayed podcast episodes backlogged from last week. Oops. Later, squares!  Liz Murphy Director, Web & Interactive Content @naptownpint I'm not interested at this time Sent with 💙 by IMPACT  470 James Street, Suite 10, New Haven, CT