How to Improve Email Deliverability, Crushing Your Goals with Personalized Video, & Yellow in Design ...This Is THE LATEST!
💯 Jump Right into the Good Stuff!
Real talk, our relationship with technology is codependent at best.
So, when a primary platform goes down — for example, Facebook for the thousandth time or Google Calendar — it can feel like the world is ending because, let's face it, digital marketers have a flair for melodrama.
I bring this up due to the fact that HubSpot experienced a brief hiccup for the better part of yesterday afternoon, which impacted its email platform. (Hey, hiccups happen, and HubSpot always does a great job of messaging around them.)
Tragically, it happened while I was working on this very newsletter. And given how I'm the poster child of "totally playing it cool" (lol), I started to dream up doomsday scenarios of how I would still get THE LATEST out if there were no HubSpot.
Initially, I briefly considered a morse code transmission, because just the words "THE LATEST" sound really cool in morse code. I quickly shelved the idea, however, due to its impersonal nature... and the fact that it's not 1912.
Then I flirted with the concept of a fleet of carrier pigeons as a viable solution, since they're cute and ridiculous. Unfortunately, I don't know much about pigeon collective bargaining rights or medical benefit requirements, so it would never work.
After that, I pondered a more direct and personal approach — standing outside in my backyard with a bullhorn and directly broadcasting the latest and greatest digital sales and marketing news.
But before I could think too deeply about the logistics of such a strategy, HubSpot came back. Thus, you were all spared from my morse-coded, pigeon army-backed, bullhorn-powered fever dreams.
Thank goodness. I'm not sure anyone wants to hear me recite 3,000+ words on email validation or using personalized video to boost sales and marketing results.
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