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One of the most common questions I get asked is, "Liz, what's the magic trick to making content creation easy?"
That always makes me laugh, because I suffer from crippling writer's block just like everybody else.
That's why one of my favorite quotes is from Robert DeNiro is:
"The mind of a writer can be a truly terrifying thing. Isolated, neurotic, caffeine-addled, crippled by procrastination, consumed by feelings of panic, self-loathing, and soul-crushing inadequacy. And that's on a good day."
For example, here's an honest-to-goodness screenshot from the other day of a blog article I was writing in HubSpot:
You know what preceded me typing that garbage above?
Thirty-plus minutes of me writing and scrapping four completely different (and utterly terrible) blog post introductions, before I finally gave up and moved on to the body of the article I was writing.
Also, a lot of swearing.
The reason I wanted to share this with you is that — whether you're a content specialist like me or someone who has been asked to create content for your company — you should never think of struggling to write as a sign of your failure or ineptitude.
I struggle that way all the time. All the best writers and content creators do.
Even with the best blog post template in-hand, you'll have moments where you can't find the right words, and your blinking cursor mocks you with every taunting "blip" on the screen.
Don't be discouraged. It's part of the process.
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