[THE LATEST] Gender bias in YouTube ads, when cold emails still work, and 72 elements every e-commerce website must have

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Gender bias in YouTube ads, when cold emails still work, and 72 elements every e-commerce website must have ...this is THE LATEST! 💯 Jump right into the good stuff!  New Google study: The numbers point to lingering gender biases in YouTube ads Email marketing: Yes, there is still a time and a place for cold email, and here's how to do it right Websites that make money: Every e-commerce website must have these 72 features (infographic) 🏆 Assess the current state of your digital marketing strategy with our free Digital Sales and Marketing Scorecard! In 10 minutes or less, you'll not only get a score of your current strategy, you'll also receive a personalized action plan of what you need to do right now to see better results. Get your scorecard now. Do you ever see something and think to yourself: "Well, that's a little much." That happened to me this morning over breakfast at my hotel in New Haven: I know it's supposed to be a straw, but it seems more like a threat than a drinking facilitation tool, don't you think? It also happened yesterday when I saw the title of our recent article on the 72 features every e-commerce website needs to have.  "Are there really 72? C'mon now, that's a little much," I thought to myself. But unlike the unnecessary aggression that was my straw, I was surprised to learn that 72 wasn't "a little much" at all. In fact, it was just right. I guess I'm usually so busy handing over my money to e-commerce websites that I never noticed how complex they really are. 😮 New study reveals lingering gender biases in YouTube ads (2-minute read) According to a recent study by Google, men are featured in more YouTube ads, but women get more views. This latest gender bias study comes almost exactly two years after YouTube parent company Google and the Geena Davis Institute on Gender in Media analyzed gender inequalities in film. In this article from IMPACT Digital Beat Reporter Dylan Lepak you'll learn the essential takeaways from this eye-opening gender bias in YouTube advertising study.  🔎 Related articles and resources How much do YouTube ads cost? (2020 pricing guide) Google to stop allowing third-party pixel tracking on YouTube ads ☃️ Yes cold email still works, but only with the right strategy (41-minute listen, 26-minute read) Cold email has gotten a bad rap in the marketing community — and for good reason — but there's a way to do it right and get great results. In this episode of the Inbound Success Podcast, email copywriting expert Nikki Elbaz will teach you all of the tricks and best practices you need to know. So, listen in and learn when you should use cold email, how to build your strategy, tips for writing subject lines and email body copy, the KPIs you should use to measure success, and more. 🔎 Related articles and resources 16 email subject line examples that will help you increase your open rates Images vs no images in email newsletters: Which gets better results? 🎬 Learn how to build trust and generate more revenue with video in 2 days or less (I want to learn more) With a one- or two-day on-site video sales and marketing workshop from IMPACT, we will empower your team to master video marketing strategy, on-camera performance, and video production. I'm curious about IMPACT's video sales and marketing workshop I want to talk to someone about our paid media strategy 🏅 Finally, here are the 72 features every e-commerce website owner should consider "must-haves" (2-minute read + infographic) If you have an e-commerce website or are currently developing one, you know how complex and confusing a process it can be. What features will make the buying process painless for the user? How should each product page be laid out? What kind of tools should the backend have to ensure sales reporting and customer service ease? In this article and infographic from IMPACT Web Project Manager Melanie Moore, discover the 72 features your e-commerce website needs to have, no matter what you sell. 🔎 Related articles and resources Squarespace review: Is it the right choice for your business website? 6 website trends you need to know for 2020 🎧 Latest shows and podcasts When cold email is still valid and how to do it right (Inbound Success) NEW✨ How to run a content brainstorm (Content Lab)  CRM records customization, customizable templates in Knowledge Base, and calculated properties FTW (Hubcast)  365 videos in 365 days (Film School for Marketers) The biggest misconceptions about client-agency relationships (Creator's Block)  📆 Upcoming events THIS WEEK: There are still tickets left for Connecticut's Better Business Summit on November 7! You will learn from industry leaders and experts, and take away actionable steps to help your business thrive. Review the agenda, and get your tickets today. 🌎 IMPACTers on the move Vidyard's Fast Forward: The Video Marketing Virtual Summit returns on November 14! Our very own Myriah Anderson is part of the lineup with a can't-miss session on using video for sales. 🗞️ What I'm reading Here are the long reads, articles, and news items that have caught my eye: Fascinating — the University of Arizona is changing its standard abbreviation for SEO purposes. Twitter's VP of design has shared what new features are coming to the platform, including not allowing retweets, @ mentions with permission only, and more. And finally, Facebook is going to limit the number of ads a page can run starting next year. I haven't been able to stop thinking about it, so now you must all suffer with me. 💡 One last thing Next-level "rebranding" all marketers can learn from... Ta ta for now! Liz Murphy Director, Web & Interactive Content @naptownpint I'm not interested at this time Sent with 💙 by IMPACT  470 James Street, Suite 10, New Haven, CT